Geelong listeners are choosing local
4 June 2026 LOCAL radio is growing in Geelong, with K rock 95.5 and bay 93.9 surpassing 50 per cent audience reach while also claiming national honours at the inaugural Australian Audio Awards.
New Xtra Insights figures show local radio now reaches more than half of the Geelong population each week, up from 41.9 per cent previously. K rock and bay 93.9 ranked first and second in the local market respectively, outperforming competitors across all key dayparts and target demographics.
K rock now reaches more than 90,000 listeners each week, while bay 93.9 attracts more than 89,000.
The strong audience results were followed by a clean sweep at the Australian Audio Awards in Sydney, with Geelong Broadcasters winning all three categories it entered.
The awards recognised the locally produced “Geelonging” campaign for Whitford Property, K rock’s Great Ocean Odes program hosted by Chris Holland, and producer Dan King.
5 June 2026
