What are the top five reasons Australians say they listen to community radio? | radioinfo.com.au

What are the top five reasons Australians say they listen to community radio?

Thursday 15 June, 2017

The Community Broadcasting Station Census is a comprehensive report into the activities of stations in the Australian community radio sector. The latest census covers the 2015/2016 financial year and is the eighth data collection.

The data was collected in 2016/17.

In previous years, a single census provided a snapshot of the community radio sector covering programming, program sources, finances, staffing, volunteers, subscribers, sponsorship, training and technology.

In an effort to reduce the time required for stations to complete the census, the CBAA decided to split future census data collection projects over three separate surveys.

The three Census surveys cover:

  1. Infrastructure and Technology
  2. Programming and Community Development
  3. Management and Administration

The latest Community Broadcasting Station Census was carried out on behalf of the CBAA by Survey Matters.

Previously, this was undertaken by McNair Ingenuity Research. 

So, wondering just how Australia's largest independent media sector operates? Who makes community radio? Who listens? And why they tune in?

The infographic below brings together data from the CBAA's independent research programs, including the National Listener Survey, and Station Census.

For the latest report including further results and analysis click here.

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