Fairfax Media’s Good Weekend  has published a profile spread on Kyle Sandilands, shadowing him for more than a week and talking to a long list of contacts to build up a picture of the 2Day FM breakfast star.

Since his first radio job – in a lowly promotions role at a Townsville station in 1990 – Sandilands has relied on his big mouth and a lowest-common-denominator catalogue of trash, tackiness, crudity and sleaze to advance his prospects, writes reporter Stephanie Wood.

Kyle Sandilands understands his place in the order of things. “We are white-trash royalty,” he says, sweeping his family up into the statement. “We are white trash but I don’t give a shit.”

Sandilands might be happy to own the “white trash” descriptor, but he doesn’t believe he’s a bogan.

“A bogan is like a Torana-driving, flannelette-wearing …” I interrupt him to disagree, to tell him, sorry, but he is. I wonder if he might explode and call me a fat, bitter thing, or a piece of shit. He has form in the business of abusing female journalists. Instead, he asks if I take sugar in my coffee and politely considers his bogan credentials.

“You really think so?” he asks.

Politeness was not what I expected from this man who, in less than a decade, has become a cultural touchstone, the punchline to a national joke, an object of hate.

Read the full profile here.