Valentines Day promotions
Wednesday 19 February, 2003
On Valentines Day last week, stations were busily giving away roses and restaurant meals. Read about some of the promotions that stations ran for Valentines Day (picture shows NXFM Flirty Deeds promotion).
One novel promotion on Mix 106.5 Sydney gave away Traffic Reporter Vic LaRusso to a caller for a date. Kim, a teacher from Sydney's western suburbs, won the date with Vic.
On Today FM Claudia Karvan was the Valentine's Day special guest of Wendy Harmer's breakfast crew. The Today network ran some funny 'one-day-only' liners and sweepers through today saying things like "Haven't got your valentines day rose yet - Don't worry... it just means you have no friends!"
Virgin mobile also got into the act on some radio stations with its 'Joy of Text' promotion, encouraging mobile phone users to text love messages to their Valentines (no one mentioned Shane Warne in that one!).
Did you do something special for a Valentines Day promotion on your station? Email radioinfo
Paul Taylor from 3BA/Power FM Ballarat writes:
We have just run a promo on both Power FM & 3BA called 'What Women Want'.
Basically we asked the girls to call thru give their guy an insight into what they really wanted for valentines day.
We onsold this to 7 different clients, who gave us some fantastic prizes including $100 vouchers for dinners, Gold Passes to the local cinema etc etc."
And this from Yvonne Adele:
The day before Valentines Day, I opened the lines to listeners to call
Many people called in - the phones were overloaded! Some of the people I
One girl called in, Bree, who wanted me to call her boyfriend, Darren
Then they agreed to come into the studio at 2pm today... and we
It was a great way to finish the show for Valentine's Day.
NXFM Newcastle's day of flirting:
NXFM ran a promotion on Valentines Day called "Flirty Deeds"...it had all the traits of a great promotion, excitement, anticipation, listener interaction and of course a marriage proposal with tears at the end!
Steve, Kim & the NXFM Morning Crew selected 3 couples from thousands of entries. The girls were placed in "The Love Nest" at a secret location on Valentines Day. The Boys were paired with an "NXFM helper" and dumped in a park about 20 kms away. Armed with only $15 and a series of Clues & Blocks (required tasks including running around an Oval 5 times), the Boys had to try and find the secret "Love Nest" first in order to win a $5,000 diamond ring.
The Secret Love Nest was actually at the back of the NXFM studios!
An exhausted and emotional Jason was the first to find his partner Bronwyn hiding in the Love Nest (at 8.45am).
She said YES!
We received a huge response from listeners, including bus drivers, cabbies, we even had a call from a local business who had several girls in their office crying a their desks before 9am because they thought it "was the most beautiful proposal they'd ever heard".
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