In a cheeky little media release aimed at advertisers Triple M, Sydney, has promoted its NRL coverage by highlighting a negative. The station admits that it has been unable to attract a single listener over the age of 70 according to last week’s GfK survey. 

The release praises 2GB’s Continuous Call Team for its ability to draw “Grannies and Grand Dads.” And just in case you haven’t quite worked out the point of difference between 2GB’ audience and Triple M’s, the release goes on to state: “This is a result that absolutely reinforces the investment by 2GB key advertisers Twilight Aged Care and Simplicity Funerals.”

Just to rub it in further: “Triple M NRL attracts zero listeners that, by law requires a yearly medical review to drive a car.”

Here’s the full release…

Ratings Let-down for Triple M NRL

In the latest official radio ratings*  Triple M NRL has failed to attract a single listener aged over 70 years old.

At the same time 2GB’s Continuous Call Team has cleaned up the over 70’s attracting more than 50,000 Grannies and Grand Dads

This is a result that absolutely reinforces the investment by 2GB key advertisers Twilight Aged Care and Simplicity Funerals.

Searching for any positive stories from the latest Sydney radio Survey, Triple M NRL offers these results:

Triple M NRL now attracts 46,000 more listeners overall than 2GB’s Continuous Call Team.

Triple M NRL’s under 50’s audience is almost 4 times that of 2GB’s Continuous Call Team. (183,000 vs 47,000)

Triple M NRL draws almost double the number of under 70 year old listeners compared to 2GB’s Continuous Call Team.  (214,000 vs 115,000)

Triple M NRL attracts zero listeners that, by law requires a yearly medical review to drive a car.  

Another victory for 2GB