The results of the last capital city survey for 2008 have been released. Click the links in this story for the Nielsen results and refresh this page during the day for the latest updates.
The survey was conducted for Commercial Radio Australia during the period Sun September 14 – Sat November 22, 2008.
HIGHLIGHTS
Vega Sydney has finished above its 5% target in the last survey of 2008, scoring a 1.0 share point jump to 5.5%, the biggest increase of the survey. Most other stations were stable, moving less than one share point. 2GB remains top dog with 12.3%, a drop of 0.7, but the only station in double figures in the Sydney market.
Nova lost 0.8 to score 8.2%, ABC702 also lost 0.8 share points, dropping to 9.1%. Triple M picked up a fraction on last survey’s all time low, gaining 0.2 to 4.6%.
2GB won breakfast ahead of ABC702. 2GB won mornings, and 2Day won afternoons. 2Day also won drive, as did most Austereo Today network stations around the country as the Hamish and Andy juggernaut continues to succeed. 2GB won evenings and weekends.
2Day won 10-17s, Nova won 18-24s, 2Day won 25-39s, WSFM won 40-54s and 2GB won the over 55s.
Vega Melbourne was not as lucky as its northern sister, gaining only 0.1 share points to 3.8%. SEN had the biggest drop in Melbourne, down 1.1 share points to 4.2%. Triple M dropped 0.9 to 5.0%.
Gold FM had the biggest gain this survey, up 1.3 share points to 7.3%. Fox FM rose 1.0 to retain top spot on 15.6%, and ABC774 was up 1.1 to 11.4%.
3AW won breakfast ahead of ABC774 and Fox. 3AW won mornings, Fox won afternoons and drive, 3AW won evenings and weekends.
Fox scooped the pool in most demographics, winning 10-54s. 3AW picked up the over 55s.
This Brisbane survey showed a lot of movement, with a big gain for 4BC, which jumped 3.0 share points to 9.4%, and a 1.1 share point gain for Nova 106.9, sitting on top spot in the market at 14.9%.
4KQ dropped most, down 1.2 share points to 5.8%, B105 dropped 1.0 to 12.0, ABC612 was down 0.7 to 9.2%, 4BH dropped 0.7 to 7.0% and Triple M was down 0.5 to 10.9%.
Nova won breakfast ahead of 4BC. Nova also won mornings and afternoons, B105 won drive and evenings, Nova won weekends.
B105 won 10-17s, Nova won 18-39s, FM97.3 won the 40-54s and 4BC won 55+.
There was also some significant movement in Adelaide this survey, with the biggest winner being Nova 91.9, which gained 2.2 share points to 12.1%. Cruise 1323 also gained strongly, up 1.2 to 8.1%, and Classic Fm was up 1.1 to 3.5%.
Market leader 5AA fell 1.8 share points to 14.8%, still two share points ahead of its nearest rival Mix. Triple M dropped 0.8 to 9.5%, ABC891 was down 0.7 to 11.0% triple j dropped 0.5 to 5.5% and Mix 102.3 was down 0.5 to 12.7%.
5AA won breakfast ahead of Nova. 5AA also won mornings, Mix won afternoons, SAFM won drive, 5AA won evenings and weekends.
SAFM won the 10-17s, Nova won 18-39s, Mix won 40-54s and 5AA won 55+.
96fm had the biggest fall in Perth, down 1.4 share points to 10.3%, Nova 93.7 was down 0.6 to 9.5% and other stations 6PR, Mix 94.5, RN and News Radio lost marginally. Market leader Mix 94.5 dropped by 0.3, but still retains the market leadership.
92.9 scored the biggest gain, up 1.7 share points to 16.5%, ABC720 was up 0.6 to 11.8% and other stations gained fractionally.
ABC720 won breakfast ahead of Mix 94.5. Mix also won mornings and afternoons, 92.9 won drive, 6PR won evenings and Mix 94.5 won weekends.
92.9 won 10-17s, Nova won 18-24s, 02.9 won 25-39s, Mix won 40-54s and ABC720 won the over 55s.
SPIN CYCLE
1116 4BC Brisbane’s No:1 News Talk Station!
1116 4BC recorded the largest share increase (+3.0%) of All Stations in the Brisbane market in the Nielsen Survey 08/08 released today. 1116 4BC recorded a 9.4% share All People 10+ Monday to Sunday beating its main News Talk competitor 612 ABC in all key shifts.
1116 4BC Mornings with Greg Cary recorded the largest increase of 4.7% with a result of 9.6%, this was closely followed by the Breakfast show with an increase of 3.8% to 11.9% making them the NO: 2 Breakfast show in Brisbane.
General Manager David McDonald said he was, “Thrilled with the result and this was clearly a correction of perhaps a few earlier questionable survey results.” He was pleased to finish the year on such a “high” as he knows the amount of effort his team has put in throughout what has been a tough year, and it is good to see their efforts finally being rewarded.
David McDonald went on to say that this placed 1116 4BC in a very strong position as we move into 2009 with the addition of Jamie Dunn to Breakfast in a move that many are seeing as being the most exciting thing to happen in Brisbane Radio in a number of years.
In addition to Jamie Dunn, David McDonald believes that 1116 4BC is well placed with new talent such as Michael Smith really starting to build some momentum in Drive along with our other proven performers such as Greg Cary, Peter Dick and Ian Maurice.
Gordon Ramsay says, “Nova’s so sexy, I want to sleep with them too.”
Today’s Nielsen Media Results for Survey 8/08 in Melbourne have excited Gordon
Ramsay …
Gordon Ramsay couldn’t be contacted for an official quote however “sources” said he
was heard saying, “F**k yeah! That station is totally hot – did you see the number of
listeners they have?! And that f**ker Hughesy and hottie Kate, they’re so f**king
funny, it makes my blood boil! Does anyone have their number?”
Sam Thompson said, “This is a positive way to end the year. Increases in Breakfast,
across the day and the number of people listening to Nova 100 reinforces our position of
New Music First, irreverence and fun. 2009 brings more exciting changes for Nova
100.”
Survey 8 highlights
10+ 8.9% (up from 8.3%)
Hughesy and Kate: 9.8% (up from 8.8%)
Dylan Lewis (9am – 12n) 9.5% (was 7.8%)
Jody McLeod (12n – 3pm) 10.6% (was 9.7%)
Akmal, Cal & Ed (3pm – 6pm) 9.7%
Peeps listening across the week: 832,000 (Was 794,000)
AUSTRALIAN RADIO NETWORK ENDS 2008 ON A HIGH IN KEY MARKETS – NUMBER ONE AMONG 25-54 LISTENERS IN SYDNEY AGAIN
The Australian Radio Network has closed the 2008 ratings year with a strong performance by all of its Classic Hits and Mix stations especially in Sydney and Melbourne, with the Sydney stations WSFM and MIX106.5 maintaining the network’s leading position among listeners aged 25 to 54 combined.
In the final survey of the year, WSFM increased its audience share by 0.2 points to finish with 8.2 per cent of overall audience share, becoming the second most popular FM station in the market. Breakfast with Jonesy and Amanda saw its audience share increase by 0.8 points to 8.2 per cent of total audience share.
Mix 106.5 also posted strong results, increasing its share of listeners aged 10 plus by 0.2 points to 6.9 per cent overall. Breakfast with Sonia Kruger and Todd McKenney increased their share of listeners by 0.6 points to 4.9 per cent.
In Melbourne, Gold FM recorded the largest increase in listeners of any station, with the station posting an increase of 1.3 points to 7.3 per cent of overall audience share. Its sister station MIX101.1 remained steady with 5.5 per cent of total audience share.
In Adelaide, Mix 102.3 maintained its position as the leading FM station in the city, to finish with 12.7 per cent of listeners aged 10 plus. Cruise 1323 continued to enhance its market position, recording an increase of 1.2 points in listeners aged 10 plus to 8.1 per cent overall.
In Brisbane, 97.3 recorded 10.8 per cent of listeners aged 10 plus, while 4KQ finished the year with 5.8 per cent of listeners aged 10 plus.
The Chief Executive of ARN, Bob Longwell, said he was delighted with the performance of the network’s stations in the key metropolitan markets of Sydney and Melbourne, and particularly with the strong performance of the network among its core demographic of listeners aged 25 to 54.
“We are very pleased with the results of our stations in the last survey of the year,” Mr Longwell said.
“Our Classic Hits and Mix stations in Sydney and Melbourne have produced another round of strong results, and have helped the network finish the year on a high. In addition, the performance of our Sydney stations helped ensure we remained the leading network among our core demographic – listeners aged 25 to 54 for the second survey in a row.
“Today’s results confirm that our stations continue to provide listeners with terrific programming,” said Mr Longwell.
BABY STEPS FOR VEGA 91.5FM
BABY STEPS FOR VEGA 91.5FM
vega 91.5fm put in a solid performance for survey eight with a share increase to 3.8% as well as adding two new babies to their breakfast team.
Survey eight saw Drive with Claire Marshall increase to 4.2% up from 3.7% and audience number increases for 10+ Monday to Friday (5.30am to 12 midnight) up 18,000, drive (3pm to 7pm) an increase of 14,000 and evenings (7pm to 12 midnight) up 16,000.
An extra 110,000 listeners across the week are now listening to vega 91.5fm since survey three, 2008.
It was a massive year for the vega 91.5fm’s Dicko, Dave and Chrissie breakfast team. Dave O’Neil added to his brood, welcoming his third child Barney while Chrissie Swan became a mother for the first time to son Leo. The team took over a restaurant and put on a Christmas in July for listeners, Dicko unzipped on wrestling and ended up in the ring with KrackerJak while Chrissie lived out her rock star dreams for a night and Dave coached Dicko for his first standup gig.
Sam Thompson says, “Dicko, Dave and Chrissie are an extremely hard working breakfast team who courageously open their lives to their listeners. There is nothing they won’t do including putting their life on the line, quite literally in Dicko’s case, to produce the best quality and an exciting breakfast show. I can’t wait to see what they get up to in 2009.”
Results include:
vega 91.5fm’s all people 10+ 3.8% (up from 3.7)
Afternoons (12 noon to 4pm) 5.0% (up from 4.7)
Drive (3pm to 7pm) 4.2% (up from 3.7)
Evenings (7pm to 12 midnight) 3.6% (up from 3.2)
Nova 919 Adelaide
