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The issue with radio stations and smart speakers is what name do you want it to recognise. Many radio stations used their transmission frequency as their identity. Unfortunately smart speakers are connected to the internet and the same transmission frequencies are used many times across the world. Even in Australia the same frequencies are reused multiple times particularly in FM. I don't want to add the city name every time I ask to listen to the radio. But again the same city names also occur in multiple counties For example there is a Sydney in Canada and a Melbourne in the USA.
A lot of broadcasters use common words as well Hot, Cool etc, Perhaps the only way out of this is to return to call signs like many AM stations still use. To be consistent the same name should be used for AM/FM, DAB+/DRM and streaming. Their frequency and whether it is AM or FM are irrelevant for the internet and DAB+/DRM radio which uses names as well.
Lastly, what does it cost to distribute your signal via streaming including smart speakers when your whole audience listens this way. The costs increase exponentially as the number of simultaneous listeners increases. It would also be a good opportunity for the smart speaker manufacturers to take the broadcasters' advertising to pay for their distribution in addition to the telcos.
If broadcasters transmit their signal they have control over where it goes and the costs. DAB+/DRM does reduce transmission costs due to a reduction in electricity consumption and equipment costs.