The Siren Awards are tuning down their formality in 2015 with their 11th award ceremony on 14th May taking place at Bar 100 in The Rocks with drinks and canapés.
Chief executive officer of Commercial Radio Australia, Joan Warner said: “We want to give agencies, clients, radio station executives, creatives and voice over talent the chance to network, while still recognising excellence in radio advertising creativity.”
“The new format will feature a laugh or two, a brief presentation of the key winners and a chance for a catch up over drinks with colleagues,”
A winner will be announced in three categories: single, campaign and craft, which receive Silver Sirens as well as an overall winner, who receives the Gold Siren. The awards are judged by the Siren Council, comprised of creative directors and producers from leading advertising agencies and studios throughout Australia.
The overall Gold Siren winner for 2015 will be automatically entered into this year’s Cannes Radio Lions as well as the winning writers receiving a free trip to the Cannes Lion International Festival of Creativity.
The Dumb Ways to Die campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, written by John Mescall and Pat Baron of McCann Melbourne, claimed the top gong across several categories, and the Radio Grand Prix in Cannes.