Siren Award winning ad raises awareness of anxiety | radioinfo

Siren Award winning ad raises awareness of anxiety

Friday 15 December, 2017
Ray Ali and Carlo Mazzarella

Clemenger BBDO Melbourne has won Round 4 of the 2018 Siren Awards.

Taking out the single category and overall win with the ad “Sound Booth” for Australian, non-profit organisation beyondblue, the ad aims to raise awareness of anxiety in the community and to help those experiencing symptoms to better understand anxiety and seek support. 
Winning creative team, Ray Ali and Carlo Mazzarella said the most effective radio ads are those that are not too complicated:

“Working on the anxiety campaign, we learned how crippling a condition it can be, often stopping people from finishing things they want to achieve. We thought that this could be a pretty powerful concept to explore.”
Winner of the campaign category was agency BMF for the ALDI Australia series of ads “Epic Reminders” from creative team Cam Blackley, Alex Derwin, David Fraser and Dantie Van der Merwe

All the ads in the campaign suggest outrageous ways customers can remind themselves of the limited low-price ALDI Special Buys.  The craft category winner was Rumble Studios sound engineer Cam Milne with an ALDI Australia ad from the campaign called “Epic Reminders – Outdoor Room”.

Listen to the Round 4 winners here

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