SEN lineup and launch date announced | radioinfo

SEN lineup and launch date announced

Sunday 18 January, 2004

Melbourne’s new sporting station SEN 1116 (formerly 3AK), will go to air next Monday, 19 January and has locked in a range of sporting personalities as hosts.

Sport Entertainment Network Managing Director Danny Staffieri told radioinfo the lineup will include Garry Lyon, Dermott Brereton, Tim Watson, Anthony Hudson and Billy Brownless, and that “SEN has secured the legendary Kevin Bartlett and the irreverent Francis Leach.”

“From the very beginning, our aim was to assemble a team whose names are synonymous with sport. We believe we have secured the talent that will allow us to field a strong team on January 19.”

The full weekday schedule will be:

Morning Glory with Garry Lyon, Tim Watson and Billy Brownless (6am – 9am)

Hungry for Sport with Kevin Bartlett (9am – noon)

Afternoons with Francis Leach (12pm – 4pm)

The Run Home with Dermott Brereton and Anthony Hudson (4pm – 7pm)

Specialised Sports Programming between 7pm – 8pm will change on a daily basis:

Monday - 6 Degrees of Sport (interviews)

Tuesday - Off the Rails with Tony Jones and Simon Marshall (horse racing)

Wednesday - Chasing Birdies with Mark Allen (golf)

Thursday - The Brains Trust with James Hird, Shane Crawford and Leigh Colbert (entertainment)

Friday - Panel Beaters with Neil Crompton and Matthew White (motor racing)

Followed by The Night Watchmen with Mark Doran (8pm – midnight)

Weekends will include a fishing show on Saturdays and Sundays.
Saturday 9am – noon will be called called The Hangover with Ralph Horowitz and Sergio Paradise.

From 9am - noon on Sundays it’s The Insiders with Andrew Maher, Jack Nile and Dave Colbert, and Saturday and Sunday afternoons (noon – 6pm) will be hosted by Russell Gilbert and Mark Fine.

SEN will target the 25-54 demographic.

While SEN is confident it can get a viable audience without live sporting coverage, rival Sport 927 is not so sure (see other radioinfo story).

3AK will finish up its talk format, which it has bravely persisted with over the past few weeks, this Sunday. The last person on air will be Roland Rocchiccioli, who will read a play he has written in the last hours of his show.

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