Reshuffle at the top of SCA | radioinfo

Reshuffle at the top of SCA

Friday 10 October, 2014
Guy Dobson retitled as Executive Director of Metropolitan Operations

Southern Cross Austereo has announced a rejuvenated management structure that it says focuses firmly on the continued success of its metro and regional businesses.

Guy Dobson has been appointed Executive Director of Metropolitan Operations, and Rick Lenarcic takes the position of Executive Director of Regional Operations.

In a statement, SCA said: This business restructure recognises the distinctive and important differences between the metropolitan and regional businesses, whilst achieving the overall objective of building a leading national media company.

Guy Dobson and Rick Lenarcic will oversee the provision of content, innovation, client solutions, and lead teams of national specialists plus local general managers from a strategic and operational perspective.

Guy Dobson, Executive Director of Metropolitan Operations said: “I’m so looking forward to leading a dynamic reinvigorated metro business structure into 2015. We have the most talented people in Australia on our team, with this new structure, a dedicated team focusing on metro solutions and similarly a specialist team focusing on our regional assets, SCA is going to power into the new year. There are some exciting moves in play that we can’t wait to unleash upon the business.”

Dobson has over 30 years’ experience heading up media operations. A highly regarded and extremely successful radio content mastermind, he was previously CEO of Austereo, (prior to the merger with Southern Cross Media), and has led content solutions for SCA since the merge under the role of Chief Content Officer.

Rick Lenarcic, Executive Director of Regional Operations said: “We have a wealth of experienced managers and team members that cover a huge part of Australia. To be directing this energetic team is exciting and I look forward to managing the further building of our TV, radio and digital assets across regional Australia. The added advantage of metro content, experience and knowledge further enhances our position as one of Australia's largest media companies.”

Lenarcic’s media career spans 25 years of leading media businesses, where he has managed at some point all areas of the regional business showing exceptional leadership and business acumen throughout. He was most recently Regional General Manager for the southern arm of the business. In his role as Executive Director of Regional Operations he will now oversee over 70 regional radio brands and 21 television signals in totality.

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