Radio ratings survey 6: First results after Covid hiatus
Tuesday 29 September, 2020
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FORDHAM nails it with a 17.3 in Breakfast - 2GB scores 14.3 overall.
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HOWCROFT's big increase on 3AW, up to 26.1 in breakfast, 16.9 overall.
- ABC Sydney and Melbourne up.
- Big drops at 2Day and Fox.
- Not unexpectedly, a volatile survey in most markets
This is the first regular ratings measurement after surveys 3, 4 and 5 were cancelled due to the pandemic, although GfK did release other information during the survey pause (see previous report).
The survey was run under very unusual circumstances, with more electronic diaries on the market due to increased difficulty of door to door survey collection during the pandemic. Melbourne, which was in lockdown for most of the survey's field work, was researched using all electronic diaries, while other markets still had a combination of paper and electronic methods.
Compare today's results with the previous survey 2, conducted in February and March, here.
This survey was conducted for CRA between Sun Jul 26 to Sat Sept 19, 2020, which took place during the football season, but the fixtures were not standard due to covid.
During the survey, ABC NEWS changed to ABC NEWSRADIO, effective July 26 and a number of DAB stations rebranded (see notes at the bottom of the DAB+ charts).
Click the charts to enlarge them, refresh this page during the day for the latest updates.
AM/FM/DAB+ Stations
DAB+ Only Stations
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2 Comments
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Anthony The Koala
29 September 2020 - 9:45am
I have followed stories in the 'newspapers' about the downfall of 2GB since the departure of Alan Jones. A lot of the readers' comments have displayed their dissatisfaction of Ben Fordham's broadcasts saying that they have switched off 2GB.
Given that the survey has included a period where Alan Jones was on air, I cannot see a reflection of those complainants who have 'switched off' 2GB in the ratings. In fact the ratings have increased. Consider the mathematical weighting of five months that Ben was on air. The rating of 14.6% would have been a substantial contribution by Ben.
My congratulations. This time, management's decisions have worked.
However 2UE and its other stations Magic 1278 and 4BH, I would not be surprised if they are sold off. I may be wrong.
For 2CH, the ratings have increased 37% from 3.5% to 4.8%. Perhaps its best audience in a long time. It's a swan song rating given the new owners will switch to a new sporting format. That's business.
Thank you,
Anthony of exciting Belfield
Given that the survey has included a period where Alan Jones was on air, I cannot see a reflection of those complainants who have 'switched off' 2GB in the ratings. In fact the ratings have increased. Consider the mathematical weighting of five months that Ben was on air. The rating of 14.6% would have been a substantial contribution by Ben.
My congratulations. This time, management's decisions have worked.
However 2UE and its other stations Magic 1278 and 4BH, I would not be surprised if they are sold off. I may be wrong.
For 2CH, the ratings have increased 37% from 3.5% to 4.8%. Perhaps its best audience in a long time. It's a swan song rating given the new owners will switch to a new sporting format. That's business.
Thank you,
Anthony of exciting Belfield
Spanner
29 September 2020 - 2:57pm
I was one who switched off Ben Fordham for his banging on about face masks which the majority of his listeners were not wearing. I guess I was only one of a few, perhaps, to act on my convictions.
With respect to 2CH and its new owners' desire to throw money away, it is amazing that existing sport focussed stations receive miserable ratings and this new crowd think they can reverse that. Surely, they would die for their sport concept to achieve ratings presently achieved by Classic Hits 2CH.
There must be a lot of money to be wasted by investors in radio stations and a deep lack of understanding as to what listeners want.
With respect to 2CH and its new owners' desire to throw money away, it is amazing that existing sport focussed stations receive miserable ratings and this new crowd think they can reverse that. Surely, they would die for their sport concept to achieve ratings presently achieved by Classic Hits 2CH.
There must be a lot of money to be wasted by investors in radio stations and a deep lack of understanding as to what listeners want.
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