Radio Effectiveness Campaign…hear it here.

4 July 2003 · News

The Commercial Radio campaign which began nationwide on Monday 30th June hits the public with “radio advertising is twice as effective at reaching audiences throughout the day as TV”.

The campaign will run over 12 months on all Australian radio stations and networks and consists of 12 x 45 second spots. It has been devised by award winning copywriter Ralph van Dijk of Eardrum.


Commercial radio has committed over $20 million in airtime over 12 months to the major national advertising campaign targeting advertisers and marketers. The key message of the campaign is that radio advertising is twice as effective at reaching audiences throughout the day as TV.

Click here to hear one of the 45 second spots.

The full story, if you missed it, is in the News section submitted on July 1st.

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