Radio ad revenue strong in December
All metro markets recorded positive growth in radio ad revenue in December 2016 up 6.75% to a total of $58.837 million, according to the metropolitan commercial radio advertising revenue, sourced by Deloitte and released today by industry body, Commercial Radio Australia.
The Sydney market was up 6.5% to $17.792 million, Melbourne also showed strong growth up 6.68% to $17.546 million, Brisbane rose 10.37% to $9.674 million, Perth was up 6.43% to $8.401 million and Adelaide was up 2.23% to $5.424 million.
The six months of the 2016/17 financial year shows the total market up 1.15% to a total of $395.317 million. YTD for the individual markets shows Sydney up 1.91% to $121.914 million, Melbourne up 2.15% to $121.812 million, Brisbane rose 2.15% to $62.327 million, Perth was slightly up .07% to $54.128 million and Adelaide is down 4.64% to $35.136 million.
Commercial Radio Australia, CEO Joan Warner said: “Radio performed well in December and shows overall a solid six months.”
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.