NOVA Entertainment partners with esport giant ESL | radioinfo

NOVA Entertainment partners with esport giant ESL

Monday 21 May, 2018

NOVA Entertainment has announces exclusive partnership with ESL, the world’s largest esports company.

This partnership will see NOVA Entertainment use its radio and digital platforms to promote ESL’s flagship event in Australia, IEM Sydney and the ESL AU & NZ Championships.

As part of the deal, NOVA Entertainment will exclusively represent and sell ESL inventory for the ESL AU & NZ Championships in the Australian market.

Esports are multiplayer competitive video games, typically played by professional gamers, watched live or online by spectators.

Nathan Reay, NOVA Entertainment’s Head of M&A, Strategy and Partnerships said, “We are excited to partner with ESL, a global leader in esports, with an established award-winning presence in Australia.  As esports experiences enormous growth, NOVA Entertainment is committed to being at the forefront of its expansion in Australia”.

The partnership is NOVA's latest foray into multi-platform entertainment, along with its Acast podcasting venture and the recent launch of millennial mobile-platform GOAT.

Nick Vanzetti, ESL Australia’s Managing Director said, “Partnering with NOVA Entertainment will provide the growth platform to bring mass audience to esports in Australia through IEM and the ESL AU & NZ Championships.”

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