New radio market profiles released | radioinfo

New radio market profiles released

Wednesday 21 May, 2003

Commercial Radio Australia has announced the release of the newest version of the Commercial Radio Market Profiles.

The new profiles provide a wealth of information on all 102 radio markets across the country, with a specific focus on regional areas.

The profiles include information on all commercial radio stations serving each market as well as key data such as population trends, occupations, expenditure and household income for people living in each of the areas.

“The Market Profiles have been revamped and updated to give advertisers better information on the market demographics in each commercial radio licence area. The profiles also provide valuable insights to help advertisers use commercial radio effectively on a national basis and in specific regional and metropolitan areas,” said Commercial Radio Australia CEO Joan Warner.

The Market Profiles are divided into five editions by state (Queensland, NSW & ACT, Victoria & Tasmania, South Australia & Northern Territory; and WA), and provide a comprehensive 550-page reference tool for advertising agencies, media buyers and radio representation companies.

For example, the profiles show:

· people in the Karratha (WA) licence area are the highest earners in the country with a pre-tax average household income of $82,108;

· people in the Sydney licence spent the most on clothing and footwear $2,068,248,000 and $374,182,000 per year respectively;

· people in the Sydney licence area also spent the most on holidays $1,134,409,000 on holidays in Australia and $1,110,403,000 on overseas holidays.

The profiles will be distributed to stations, advertisers and media buyers in hard copy or CD format and are also be available to members of the Commercial Radio Australia website.

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