Australian singing sensation Jess Mauboy will perform live, Up Close & Personal for MixFm listeners, media and celebrities on September 29 at Slide Lounge, Oxford Street, Darlinghurst
The MixFM Up Close & Personal series, sponsored by oo.com.au has previously hosted superstars such as Jennifer Hudson, Lady Antebellum, Seal and Michael Buble and now is looking to our home grown superstar to wow it’s listeners in an intimate performance.
MixFm listeners can win their way in by listening to The Brighter Side of Breakfast Andrew & Claire and Drive show Ant & Becks from next week.
As the major partner for the Up Close and Personal with Jessica Mauboy event, oo.com.au has been included in all on-air elements of the campaign, from the recorded promotional spots, to live contesting segments and live liners that are placed throughout the day. oo.com.au also have their logo included on all visual assets from the MixFM websites and dedicated pages, to the EDM mailouts, invites, media wall and other event signage. Jessica is currently promoting her album ‘Get Em Girls’ Deluxe Edition
Meanwhile, another ARN station, The Edge, is also running an innovative promotion, marrying off its two breakfast announcers… to each other.
Sydney Tower have partnered with The Edge 96.1 to host a radio “wedding” between breakfast hosts Mike E and Emma on Saturday, September 24th. The idea for the mock wedding came about when The Edge ran a poll about women proposing to men on their facebook page, which has over 48,000+ fans. Emma took the opportunity to propose to Mike E on air – and he accepted.
Their listeners have been helping them arrange all aspects of the big day including voting to determine the style of wedding dress, the flowers and picking the wedding song. Even the theme of the wedding has been chosen – Barbie.
Sydney Tower, a client of The Edge 96.1, offered to host the wedding, provide a spectacular backdrop for the nuptials. Various wedding suppliers have come on board including a wedding planner and photographer.
The Edge 96.1 will be running an on-air promotion from next week which will give listeners the opportunity to win an invitation to the wedding.
The Australian Radio Network continues to thumb its nose at the "two stations in a capital city market" policy by aggressively marketing The Edge 96.1 as a Sydney station (this Sydney Tower "wedding" is a prime example) when they already own WSFM 101.7 and MIX 106.5 in the same market.
The licence for The Edge 96.1 vests in Katoomba, 90 minutes by road to the west of Sydney. Its transmitter is at Wentworth Falls, only a few minutes less distant from Sydney, but with the advantage of being well elevated, thus giving signal penetration into the Sydney metropolitan area.
Any pretence by ARN that they operate The Edge 96.1 as the regional station its licence demands has long since been abandoned. It is marketed as a Sydney station, targeted at a youth market via a hip-hop music genre that narrows its appeal even further, and is clearly aimed at more than the geographic area its licence covers.
When is ACMA going to address this flagrant misuse of this regional licence as a de facto third Sydney licence?
While on the score of ARN and their seeming nose thumbing of ACMA, why have they been allowed to "horde" available Sydney FM frequencies at Winmalee (99.1) and Camden as translators?
These issues need addressing by ACMA before they become so entrenched that they are simply accepted as having been historically tolerated. That is, unless the horse has already bolted.
The people of the Blue Mountains and Penrith deserve to have their radio station back.