1116SEN has appointed Melanie McFarlane as the radio station’s Sydney Sales Manager. 
 
Having worked for several major radio networks including ARN, SCA and Macquarie Media over the past nine years in agency sales, Melanie’s radio knowledge and expertise will see her implement sales strategies and action plans at 1116SEN to drive market awareness and meet revenue targets.
 
Melanie is thrilled to join 1116SEN and looks forward to leading the sales team in Sydney.
 

“I’m very much looking forward to being a part of the 1116SEN family and connecting our Sydney based clients to the passionate and engaged audience of over 300,000 sports lovers in Melbourne,” said Melanie (left).  
 
“Melbournians live and breathe sport so I’m incredibly excited to play a part in developing our Sydney cliental who are becoming increasingly aware of the tremendous opportunities and value that 1116SEN – Melbourne’s Home of Sport – can provide them.”
 

General Manager at 1116SEN, Cathy Thomas, believes that Melanie’s passion for creating compelling and winning solutions coupled with her competitive desire to succeed will see her thrive in the role.
 
“We are delighted that Melanie has joined our business to head up our Sydney Sales operation. Her extensive radio and media experience will really add great value to our growing Sydney client base that appreciates the high levels of engagement and integration that we can offer,” said Thomas.
 
“Melanie has a natural talent for fostering and owning account development through her strong client relationships so I have no doubt she will be a fantastic asset to the radio station and enhance our presence in the commercial landscape.”