Macquarie Bank now has transmission, radio and datacasting covered as it spreads its wings into the multimedia world.

The company, which recently bought a range of regional radio stations, has just launched its Digital Forty Four project to datacast a range of multimedia financial educational content.

Macquarie Bank, which secured a datacasting licence from the Australian
Communications Authority last year and launched a trial for Sydney in March, now plans to run the service for its entire three-year trial duration period.

The Macquarie Digital (channel 47) service becomes the eighth digital content
Channel supplied on the datacast service, joining the Australian Christian Channel, the Expo shopping channel, SportsTAB, the ABC, Federal Parliament, and others.

The datacast service, available on digital tv receivers, is transmitted by Broadcast Australia, which is also under the Macquarie Bank umbrella.

The service will include content leveraging off its in-house
financial talent across the full range of the Bank’s business
activities. Digital Forty Four’s daily data programs
will include financial commentary, analysis of stocks and
industry sectors and regular features on everything from the
property market, plus new products and
developments in the financial sector.