Lachlan Murdoch In Conversation With WPP CEO, Mark Read | radioinfo

Lachlan Murdoch In Conversation With WPP CEO, Mark Read

Our business is sport, news, entertainment and then the local stations. Our revenues are spilt about 50-50 between subscription revenues and 50 per cent advertising. The remarkable thing about our advertising model is that 70 per cent of those revenues come from live television. We’re talking absolutely instantaneous live news, sports, opinion. That’s where it is, it’s where you have your most highly engaged audience…

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