Comments about the campaign from the creator, Ralph van Dijk of Eardrum.

“The message of the campaign is based on a very clear fact, and the mocku-mentary interview style allowed me to present it in an engaging way. We either interview someone in marketing or the sort of listeners advertisers want to reach. This also meant I could highlight a few advertising truisms.”

“The commercials are very targeted – something radio is very good at.
But I had to be conscious that the REST of listeners were not made to feel like a commodity – an item their beloved station is flogging to nearest advertiser.”

“That’s why we went for a humorous style. At very least everyone who hears them will be entertained, but those within industry will certainly relate to them.”

“Our interviewer is played by mark Mitchell, and there are also a couple of celebrity cameos from Holly Bisley & Jon English.”