BBC Sounds Drives Radio’s Digital Strategy Forward
Jonathan Wall is BBC Sounds’ controller. He explains that the purpose of “Sounds” is to simplify access to its broad catalog of content for listeners and give them a more relevant and personalized experience. The other “raison d’être,” of course, is to keep BBC’s radio services competitive in a harsh market environment and to overcome one of radio’s huge obstacles — attracting younger ears while not losing traditional listeners. Wall believes the shifting audio market where global tech giants are looking to dominate, as well as changes in how people consume content — including podcasts and on-demand — have encouraged radio professionals to rethink their approach.
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