Grant Broadcasters partners with Triton Digital for digital audio delivery, monetization and measurement | radioinfo

Grant Broadcasters partners with Triton Digital for digital audio delivery, monetization and measurement

Thursday 25 October, 2018

Grant Broadcasters, has selected Triton Digital to power the delivery, monetization, and measurement of its online audio content.

Through this partnership, Grant Broadcasters will utilize Triton’s robust audio streaming network to deliver high quality audio content from their 47 commercial broadcast stations
online, and the Tap Ad Server to dynamically insert highly targeted audio ads into their content.

To support their monetization goals, Grant Broadcasters will leverage Triton’s programmatic audio marketplace (a2x) and audio SSP (Yield-Op) to make their online
audio inventory available to media buyers around the world through both open and private marketplace deals.

Grants will also use Triton’s Webcast Metrics® service to measure the size and scale of their highly-engaged online listening audience.

“Triton Digital sets the bar high with continuous investment in their technology and services, along with their knowledgeable and reliable support team that simply cannot be
beat,”
said Rohan Dwyer, Group General Manager, Digital at Grant Broadcasters.

“We are thrilled to be working with the Triton team, and are confident that their sophisticated technology will enable us to further grow and evolve our digital audio strategy, and reach
our revenue goals.”

Quoting the 2018 Infinite Dial study, Managing Director, Market Development and Strategy at Triton Digital, Benjamin Masse said: "52% of Australians 18+ reported listening to
online audio in the last month, which presents an exceptional engagement opportunity for both radio broadcasters and advertisers alike. We are pleased to provide Grant
Broadcasters with the tools they need to continue delivering an exceptional listening experience to their audience, and a higher return for their advertising partners.”

Triton Digital is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

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