George and Paul make the switch to 2GB | radioinfo

George and Paul make the switch to 2GB

Saturday 24 February, 2018

The duo to move their weekend show.

After 15 years on weekends at 2UE - the station currently known as Talking Lifestyle - George Moore and Paul B. Kidd are moving their show to sister station 2GB.

They told their loyal listeners this morning of the move and judging by the email response it is likely that most will move with them. In the most recent GfK survey, George and Paul helped boost 2UE’s weekend ratings to a 7.2 share, more than twice the station average of 3.5.

In truth, their show, which has retained its conservative political leanings despite the change to the Talking Lifestyle format, would be much better suited to 2GB where they are scheduled to be on air for just four hours from 9am til 1pm instead of  the current six hours from 6am to midday.

The switch will take place next Saturday. Their place on 2UE will be taken over by Mieke Buchan and Rob Duckworth.

This move is likely to be merely a precursor to a strongly supported rumour that the underperforming Talking Lifestyle brand is to be dumped in favour of another format.

 

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John
24 February 2018 - 9:32am
Another loss for Melbourne radio. Guess we can't
Seem to get any non left voices here . Yes we have
The phone apps but it's never the same and convenient
Especially for older people.

Heartfelt goodbye and thanks for the last year or so

Anthony The Koala
24 February 2018 - 1:27pm
Given that the George and Paul show will only be broadcast on 2GB and 4BC, the other states, Vic, SA and WA and Territory, ACT may miss well miss out on terrestrial reception.

Given that Macquarie Media owns the the DAB channel "NTS", which is used for program highlights and occasionally broadcasts of cricket matches, why can't NTS be used to broadcast the "George and Paul Show" to Vic, SA, WA and ACT and wherever Macquarie Media broadcasts its DAB+ signals?

Thank you,
Anthony of exciting Belfield
ThisPieIsDry
24 February 2018 - 6:12pm
Looks like the once great 2UE will continue its slide down the gurgler of irrelevancy.
bronnhys
25 February 2018 - 10:10am
Thud, that was me falling off my chair!! Mmm yes it is all about rating and George and Paul are just brilliant at what they do. I have never listened to them on an actual "Radio" its been all online for me, so it won't affect. As Talking Lifestyle and 2GB are owned by the same, it just makes sense. All the best George and Paul, I'll just have to remember to use the 2GB app in Tune In Pro!!
Eugene Delargy
25 February 2018 - 12:24pm
So Luke Grant is the casualty of this move. He is the current presenter for most of the hours George and Paul will be filling.

Shifting George and Paul is another inept move at MRN.

To build a new format on 954 (it's nothing like 2UE now to call it that) requires a bedrock, an anchor of familiarity. George and Paul provide that on weekends.

With the 12 hrs of content they manage each week, it would be possible to package 5 hrs of their work to air at 5am weekdays for an hour as a lead in to whatever breakfast show they select. It's sure to be music based with one announcer. Despite Smooth's overall success, breakfast is not a strong shift as there's not the audience at breakfast who want to hear music only.

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