Drinks break for Agencies thanks to Fairfax Radio's cricket legends | radioinfo

Drinks break for Agencies thanks to Fairfax Radio's cricket legends

Wednesday 24 September, 2014

Fairfax Radio’s team of cricket commentary legends Ian Chappell, Dean Jones, Greg Matthews, Glenn McGrath and Tim Lane have been doing the rounds of media agencies as the network pitches this year's commercial radio cricket coverage to advertisers.

The team has already visited OMD (pictured) and are continuing the roadshow to a number of other media agencies to discuss the upcoming season.

The Aussie cricket team will play visitors including India, England and South Africa in Australia this season.

Last year Fairfax Radio planned to wait until the ratings had finished before launching its full commentary, but this year coverage will begin earlier.

Fairfax Radio Network’s 2014/15 cricket broadcast coverage begins with the Australia vs South Africa International T20 match on 5th November and will cover the entire cricket season.

Fairfax Radio Network Content Director Clark Forbes has told radioinfo:

“This cricket season is a pivotal one for the Australian cricket team and our cricket commentators will call all the action right across summer.  To complement the fantastic array of cricket commentary talent we have this year who provide the best live calls and insights, we will soon be announcing new additions to our expert team which makes our network a true cricket destination.”

Fairfax Radio's roadshow had some great attendances on day one, according to Network National Sales Director Nick Randall: "Our media agency ‘Drinks Break’ cricket promotion that have been designed to drive interest in our range of partnerships. We have already signed brands such as Harvey Norman and Hardy’s Wines, so our cricket broadcast is off to a great start.”

Year two of this landmark five year broadcast deal will see Fairfax Radio Network broadcast the four Test matches (Australia vs India), all One Day Internationals, Big Bash League (BBL) and International T20 matches.  Fairfax Radio Network says it will have "the most comprehensive live coverage on radio, broadcasting all four cricket competitions."

For the summer ahead, Australia will be aiming to improve its Number 2 mantle on Test cricket, and begin its preparations for the Cricket World Cup in 2015. Australia will play India for the Border-Gavaskar trophy in a four test series. South Africa play in the T20 and then England and South Africa and India take on Australia in the One Day Internationals.

Fairfax Radio Network has a five year broadcast rights agreement for the Australian cricket seasons.

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