DAB+ digital radio growth continues as industry launches Christmas retailer campaign | radioinfo

DAB+ digital radio growth continues as industry launches Christmas retailer campaign

Friday 27 November, 2015

Australians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.

Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.

“The research shows that 40% of Australians in the major capital cities now have access to a DAB+ digital radio, which reflects a strong adoption rate over the six years since the launch of the first DAB+ services in Australia,” Ms Warner said.

GfK’s latest DAB+ Digital Radio Report released today shows the total audience listening to radio via DAB+ devices is nearly 3.2 million. 

The figures were released as the commercial radio industry joins forces with radio manufacturer Bush and retailers JB Hi-Fi and Dick Smith to launch a $2 million marketing campaign to promote digital radio sales in the lead up to Christmas.

GfK’s DAB+ Digital Radio Report 2 is available here.

 

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