Crocmedia buys 25% stake in NBL's Melbourne United | radioinfo

Crocmedia buys 25% stake in NBL's Melbourne United

Monday 16 July, 2018

Crocmedia boss Craig Hutchison has acquired a 25% stake in basketball team Melbourne United.

Executive owner Larry Kestelman sold a portion of his majority shareholding in the club to Crocmedia. As part of the deal, sports station 1116 SEN will broadcast all Meloburne United games live. 

Pacific Star Network managing director and Crocmedia CEO Hutchison said the acquisition represented a unique opportunity.

“With incredibly strong participation numbers, attendances, broadcast audiences and interest in the game, there’s never been a better time to get involved,” Hutchison said.

“In just four years since it entered the NBL, Melbourne United has risen to the top of Australian basketball and is on its way to becoming one of the leading sports and entertainment franchises in the country.

“As a specialist sports media company, we are excited about generating new revenue opportunities through this unique partnership,” Hutchison added.

“It presents us an opportunity to offer our brand partners a unique end-to-end solution in the growing code, from community and grassroots, to the incredibly exciting match day environment and all the broadcast and content opportunities that sit around it.”

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