A series of community service announcements promoting the swimming safety education program, Kids Alive – Do the Five is being aired on commercial radio stations across Australia over summer.

Metropolitan and regional radio stations and networks including Southern Cross Broadcasting, DMG, Austereo, RG Capital, Grant Broadcasting, Capital Radio, ARN, Bathurst Broadcasters, 2SM Network, ACE Broadcasters and Macquarie are supporting the program.

Commercial Radio Australia CEO, Joan Warner said: “The commercial radio industry is proud to support the Kids Alive – Do the Five campaign and will provide the community service announcements and air time free of charge – a contribution from commercial radio operators estimated to be worth around a million dollars in air-time to this important initiative.”

“Supporting this initiative allows the radio industry to demonstrate its commitment to essential community education programs and will also help raise awareness about water safety – a crucial message, particularly at this time of year.”

Warner said the Kids Alive – Do The Five campaign is a very worthwhile endeavor and the initiator and key organizer, Laurie Lawrence, should be congratulated for his efforts. “The campaign teaches five key messages about water safety: fence the pool, shut the gate, teach your kids to swim, supervise and learn how to resuscitate.”