Broadcast Australia has rebranded as BAI Communications Australia, in a move affirming its evolving market position.

This initiative is part of the company’s strategy to extend its service offering to existing and potential customers, drawing on its global experience designing, building, and operating communications infrastructure and networks.

The company has grown from a local business delivering broadcast services in Australia to a global communications infrastructure provider with operations in Canada, UK, USA, Hong Kong and Australia.

Broadcast Australia, now BAI Communications Australia, has been at the forefront of broadcast transmission, delivering national broadcast services since 1928. It owns and operates one of the world’s most extensive transmission networks today and is applying its expertise to develop the broadcast and telecommunications networks of the future.

CEO, BAI Communications Australia, Peter Lambourne, says “We are taking the opportunity to evolve our brand to better demonstrate the breadth and depth of our expertise. Becoming ‘BAI Communications’ reflects everything that Broadcast Australia has stood for and represents everything that we aspire to be, as we mobilise for another century of progress.

“We’re proud to be the trusted neutral host provider of choice for national and commercial broadcasters, delivering solutions that enable our customers to focus on advancing their core business. Our strong market position and reputation are supported by highly valued relationships and long-term partnerships with the ABC and SBS and, recently, Network 10 and Southern Cross Austereo.”

In Australia, BAI Communications delivers reliable network quality across metro, regional and rural areas, delivering broadcast services to 99 percent of the population.