A boost to digital radio listening in first survey | radioinfo

A boost to digital radio listening in first survey

Friday 13 March, 2015

Digital radio listening has increased in the first survey for 2015 with 3.2 million people now listening  to radio each week using a DAB+ digital radio in the five metropolitan capitals, according to GfK figures released by Commercial Radio Australia (CRA) today in the DAB+ quarterly update. 
DAB+ figures show listening continues to grow with 24.2% of people in the five state capitals where DAB+ is available, listening on a DAB+ digital radio device.  The figures indicate 1.5 million more people listen to radio on a DAB+ device than listen to radio via streaming and on DAB+ they are listening for twice as long.

Commercial Radio Australia chief executive officer,  Joan Warner said:  “Australian radio listeners continue to support DAB+ digital broadcast radio.  The industry has invested in a robust reliable future technology that is easy for listeners to access, is free, live, local with high quality content.”  

A range of new DAB+ product continues to enter the market; the latest is the first DAB+ radio for boats.  There are now more than 400 DAB+ digital radio devices available.  A comprehensive list of receivers is available at www.digitalradioplus.com.au.  

Full details of the report are available here.





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