ARN has recorded its biggest ever month of digital listening with 8.2 million total listening hours in May.
Total listening hours were up 25% year-on-year in May with 1 million unique listeners. The digital platform also recorded 2.9 million smart speaker listening hours, up 64% year-on-year.
Total listening hours includes all live streaming stations managed by ARN.
Of the milestone, Head of Digital Audio, Corey Layton says, “Across live streaming stations ARN’s digital platforms continue to scale as we focus on greater personalisation for our audiences as part of our acquisition and retention strategy. With vast plans to build on this momentum underway, we’ll continue to give our audiences the very best audio content.”
Chief Commercial Officer Pete Whitehead says, “ARN has invested in our digital offering to ensure we provide the best integration and commercial opportunities for brands. We continue to focus on integrated cross promotional opportunities across our powerhouse radio brands and social footprint as well as expanding commercial partnerships – like TikTok Trending on iHeartRadio – that unlock new audiences. As a leader in digital audio, ARN is continuing to invest and innovate across our platforms to generate market-leading opportunities for our commercial partners.”
In Podcasts, Audioboom’s Casefile, which is part of the iHeartPodcast Network, remain in the #1 position with Stuff You Should Know at #2 on the Australian Podcast Ranker. The Kyle & Jackie O Show is #4, Life Uncut with Brittany Hockley and Laura Byrne is #6 and She’s On The Money is at #8.
New iHeartPodcast Network Australia podcast listener data for May from podcast technology provider Megaphone shows the Entertainment & Lifestyle category remains the most popular while Catchup Radio is the second most popular category – up 71% year-on-year.
True Crime is up 433% YOY, Comedy has seen record growth up 43% year-on-year and sport is up 160% year-on-year. Year-on-year, national total downloads on the iHeartPodcast Network are up 75%
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