ARN launches KIIS marketing campaign - see the TVCs | radioinfo

ARN launches KIIS marketing campaign - see the TVCs

Monday 05 February, 2018

 



Following the unveiling of the first stage of the outdoor campaign on January 22 ahead of Kyle & Jackie O Show returning to air for 2018, ARN is launching new KIIS 1065 television commercials today.

The 2018 TV campaign is set in a Kyle & Jackie O focus group, while the Breakfast duo watch on and react from behind a one-way mirror.
  
The KIIS 1065 marketing campaign, with Kyle & Jackie O at the centre, will roll out in a number of phases and includes targeted TV, outdoor, digital and social platforms, including Parramatta station.

 
ARN Chief Marketing Officer, Anthony Xydis said: “This campaign is designed to maximise impact and targeted reach of KIIS 1065’s core demographic and key fans of KIIS 1065 and The Kyle & Jackie O Show.
 

“It’s also an opportunity to introduce Will & Woody to our Sydney audiences as a ‘fresh way to drive home’.
 
“ARN is committed to ongoing investment in marketing and this campaign for KIIS 1065 and Kyle & Jackie O is one of our most extensive to date.
 
“Sydney is a very competitive market so we chose a high impact campaign across multiple channels to reinforce key messaging for the show, utilising TV and multiple outdoor platforms complemented by an extensive digital and social campaign.” 
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