AirCheck now monitors all major DAB+ stations | radioinfo

AirCheck now monitors all major DAB+ stations

Tuesday 24 March, 2020

AirCheck has expanded its coverage of digital radio to include all major stations, due to client demand.
 
The addition of a further 29 DAB+ stations completes AirCheck’s digital radio offering, with advertising data across all DAB+ stations owned by ARN, Nova Entertainment and SCA is now available on the online platform.

New additions to the monitoring network include Hit Dance, Triple M Hard N Heavy, Smooth Relax, iHeartRadio 80s, iHeartRadio 90s, Chemist Warehouse Remix, The Edge and Kinderling Kids Radio across all available markets.

Digital radio is proving more important than ever with the latest figures from Commercial Radio Australia stating 3.7 million Australians listen to a DAB+ device each week and 49% of all households in Australia have access to a DAB+ device1.

During February there were over 447,000 ads on digital radio alone, which is more than half the number of spots placed on FM & AM channels nationally.

President of RCS, Philippe Generali, says, “The power of radio continues to grow as digital channels are added in Australia. Advertisers will find AirCheck analytics support client engagement and innovative selling strategies”.

AirCheck’s market coverage now comprises 137 radio stations including 80 DAB+ stations and 57 FM/AM channels in addition to 12 Music and Free-To-Air TV channels.

 
 
 
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StJohn
25 March 2020 - 11:53am
This is good, but it would be very interesting to find out what proportion of listeners are listening to AM or FM programs through a DAB+ receiver. These results do not tell you that.
Remember that many AM programs are produced in stereo and that all DAB+ receivers can receive stereo. Those with a single speaker have stereo on the headphone socket, car receivers can be heard in stereo with their wide spaced speakers.
Just remember that for AM broadcasters between 67 - 100 percent of the transmitted power contains no sound signals, where as in DAB+ does not do this. Also for all DAB+ broadcasters they share the cost of transmission with other broadcasters without this waste of electricity.
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