97.3 promo targets former host: 'Not about one person any more' | radioinfo

97.3 promo targets former host: 'Not about one person any more'

Sunday 09 April, 2017
Robin Bailey, Triple M Brisbane (inset from 97.3)
The breakfast battle in Brisbane is getting personal, with a promo airing this week quoting a listener:

Hey it's Carly here from Redland Bay,

When I first heard about the show changing I was angry to be honest with you, after ten years of being with three people every morning...

Confused as to what had happened...

Bianca came along and she totally changed my thoughts on the breakfast team because I realised then it was three people...

The show for me now is all about the energy... she made the whole team gell...

It's all about the three of them now, not just about one person.


97.3's new breakfast lineup Bianca Terry and Bob started after ARN and Robin Bailey could not reach terms on a new contract. Bailey says she was sacked, the station says they could not agree on contract negotiations. 97.3 replaced her with Bianca Dye from the Gold Coast.

Bailey's name is never mentioned in the promo, but the reference is evident.

It will be interesting to hear if Robin Bailey's new station Triple M will counter ARN’s campaign.
 
In the last ratings Triple M’s Marto Ed and Robin recorded a 2.9 gain in audience share, while 97.3’s new show dropped 2.0, losing its number 1 ranking in the timeslot.
 
Bailey and her co-hosts are now out rating her old station at breakfast.

Triple M is in fourth place overall in the Brisbane market, behind three stations: market leader 97.3, Hit105, and Nova 106.9, but Triple M had the biggest rise in survey 1. Survey 2 is currently in the field, with results to be released on April 27.

 


Post a Comment

1 Comments

Log InYou must be logged in to post comments.
Ross
22 September 2017 - 12:03pm
I work in an office of women and listen to Triple M. We find the morning show with Marto Ed and Robyn fantastic. Our big beef is the afternoon show with Libby Trickett who seems to think she speaks for all women, while we respect the fact that she was an amazing ambassador for Australian sport, as a radio host she is pathetic.
Her latest rant about is about what you can and can’t say to a pregnant woman is ridiculous . She needs to get over herself and realize that we don’t all share her opinion.
Sorry but until Libby leaves to have her baby we will continue to turn to another station every afternoon.
radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.