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Xtra Research

One from the Programmers: Radio now and in the future

Sunday 17 November, 2019

The third in a series of music research articles from Xtra Insights.

The new era of audio and media consumption

Friday 08 November, 2019
This is the second in a series of six music research articles for radioinfo from Xtra Insights.

Is music still the bricks of radio's format?

Wednesday 06 November, 2019

In the first of a series of research articles from Xtra Insights, exploring The Future of Music on Radio, Hannah Lovegrove explores listener attitudes to music and content in Australia and the Asia Pacific region.

There was once a time when FM radio used to be all about the music.

Other content offerings like talk, news, weather and traffic updates, and advertisements were purely secondary, or the domain of AM.

Delight the audience with surprises: Paul Amos and Ronnie Stanton #RadioAsia

Tuesday 10 July, 2018

During a format workshop at the Radio Asia conference in Kazakhstan, Paul Amos and Ronnie Stanton shared tips for tuning your format to best serve your audience.

Comparing music radio formats with music streaming services, Paul Amos from Xtra Insights addressed the question of whether services such as Spotify are now overtaking music radio formats.

HOT FM and 4TO streets ahead in Townsville survey

Tuesday 29 November, 2016

Townsville has released its second radio survey in just over a year today.
The new survey was undertaken by Xtra Insights and involved 1,200 participants who were asked which station they listened to most.

4TO is the station listened to most with 21.7%, followed by HOT FM with 21.1% and ABC North Queensland 8.9%

First radio survey for Bendigo since 2001

Tuesday 15 November, 2016

The first radio survey results for Bendigo in more than 15 years have been released.

Commercial stations included in the survey conducted by Xtra Research were Star FM 91.9, 3BO FM and Gold Central Victoria.

Star FM was the station listened to most, with 24.3%, followed by 3BO with 21.9% and ABC Central Victoria with 11.7%.

The survey was conducted for CRA by Xtra Research between 17 October and 5 November 2016.

HOT FM turns up the heat in Bunbury survey

Thursday 10 November, 2016

For Bunbury, the largest population centre outside of Perth in Western Australia, ratings results released today show HOT FM is the station listened to most with 30.8%, it is the first radio survey for that station.

ABC South West was second with 17.5% and Triple J third with 14%.

i98FM maintains number one spot in Wollongong

Thursday 10 November, 2016

Survey results for Wollongong have been released, the first since November 2015.

i98 FM was a clear winner as the station listened to most with 29.1%.

Their nearest competitor with 18.5% is Wave FM and ABC Illawarra rounds out the top three spots with 13.5%.

ABC774 number one in Geelong, Bay FM close second

Thursday 03 November, 2016

Radio ratings have been released for Geelong, Victoria’s second largest city. Bay 93.9 and K Rock are the commercial radio stations serving the licence area, which has a population of 440,000.

But it was 774 ABC Melbourne that was the station listened to most All People 10+ following the release of Survey 1.

Bay 93.9 was a close second with 9.6% and K Rock third with 8.9%.

It is the first official survey for Geelong in more than a decade, with research carried out by Xtra Insights during October.

Radio ratings for Central Queensland

Thursday 29 September, 2016

Radio ratings for Central Queensland, which takes in Rockhampton and Gladstone, have been released for the first time since 2001 as part of the commercial radio industry’s regional research program.

Hot FM was the station listened to most All People 10+ with 28.8% followed by Sea FM with 24.4% and ABC Capricornia 14%.


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