The third in a series of music research articles from Xtra Insights.

In the first of a series of research articles from Xtra Insights, exploring The Future of Music on Radio, Hannah Lovegrove explores listener attitudes to music and content in Australia and the Asia Pacific region.
 

There was once a time when FM radio used to be all about the music.

Other content offerings like talk, news, weather and traffic updates, and advertisements were purely secondary, or the domain of AM.

During a format workshop at the Radio Asia conference in Kazakhstan, Paul Amos and Ronnie Stanton shared tips for tuning your format to best serve your audience.

 
Comparing music radio formats with music streaming services, Paul Amos from Xtra Insights addressed the question of whether services such as Spotify are now overtaking music radio formats.

Townsville has released its second radio survey in just over a year today.
 
The new survey was undertaken by Xtra Insights and involved 1,200 participants who were asked which station they listened to most.

4TO is the station listened to most with 21.7%, followed by HOT FM with 21.1% and ABC North Queensland 8.9%

The first radio survey results for Bendigo in more than 15 years have been released.

Commercial stations included in the survey conducted by Xtra Research were Star FM 91.9, 3BO FM and Gold Central Victoria.

Star FM was the station listened to most, with 24.3%, followed by 3BO with 21.9% and ABC Central Victoria with 11.7%.

The survey was conducted for CRA by Xtra Research between 17 October and 5 November 2016.

For Bunbury, the largest population centre outside of Perth in Western Australia, ratings results released today show HOT FM is the station listened to most with 30.8%, it is the first radio survey for that station.

ABC South West was second with 17.5% and Triple J third with 14%.

Survey results for Wollongong have been released, the first since November 2015.

i98 FM was a clear winner as the station listened to most with 29.1%.

Their nearest competitor with 18.5% is Wave FM and ABC Illawarra rounds out the top three spots with 13.5%.

Radio ratings have been released for Geelong, Victoria’s second largest city. Bay 93.9 and K Rock are the commercial radio stations serving the licence area, which has a population of 440,000.

But it was 774 ABC Melbourne that was the station listened to most All People 10+ following the release of Survey 1.

Bay 93.9 was a close second with 9.6% and K Rock third with 8.9%.

It is the first official survey for Geelong in more than a decade, with research carried out by Xtra Insights during October.

Radio ratings for Central Queensland, which takes in Rockhampton and Gladstone, have been released for the first time since 2001 as part of the commercial radio industry’s regional research program.

Hot FM was the station listened to most All People 10+ with 28.8% followed by Sea FM with 24.4% and ABC Capricornia 14%.