Stephen Pead is back for his 5^th CBAA conference with more great ideas on station sponsorship.
 
His session will centre around finding the right sponsor, engaging them with great ideas for their business and retaining them over the long term by delivering great results
 
Stephen’s presentation will include case studies and he says that stations will “…walk away with at least one, if not more ideas that (can be) used the next day.”

Sponsorship is the area where many community stations struggle, so in Stephen Pead’s session at the CBAA Conference, he gave some useful tips on how to increase funding from sponsors.  

Don’t rely solely on sponsors, he warned, make sure there is a mix of income streams such as memberships, fund raising, grants as well as sponsors.

“You have to follow the rules and acknowledge the sponsorship, then maximise the results for your sponsors.

"Maximise your opportunities, tell potential sponsors what’s in it for them.

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector

Peady's Selling Engagement sponsored by IRD Prospector
 

Peady's Selling Engagement sponsored by IRD Prospector