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SCA introduces InStream for clients

Tuesday 14 May, 2019

Southern Cross Austereo today launched InStream, an addressable live radio offering for clients, enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks across all connected devices, including SCA websites, apps and smart speakers.

Along with SCA’s exclusive partnership with SoundCloud, the two will be used in tandem to offer clients addressable digital audio solutions with a combined commercial reach of over three million users.

SCA partners with Soundcloud for exclusive Ad sales representation in Australia.

Wednesday 20 March, 2019

Southern Cross Austereo (SCA) and SoundCloud, the world’s largest open audio platform announced today an exclusive advertising partnership in Australia. Through the new agreement, SCA will serve as the single point of contact for advertisers in the market to reach SoundCloud’s young, highly engaged and influential audience.
 

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