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The radio listener journey: Xtra Research

Monday 09 December, 2019

A recent research project conducted by Xtra Insights of close to 3000 people aged 16-39 around the Asia-Pacific region uncovered four distinct radio listener groups.

Although each group was comprised of several defining characteristics, when observing the radio listener journey for each group across their different life stages, there are a few trends occurring.

The Four Radio Listener Types: Xtra Insights

Thursday 28 November, 2019

Recently, Xtra Insights interviewed close to 3000 participants across eight countries in the Asia-Pacific region to understand people’s views on music, radio, as well as their general audio consumption habits.

This project focused specifically on people aged 16-39, as this group are considered to be the future of radio, not to mention the perception that the youngest of this demographic isn’t as radio friendly as previous generations.

This study was also an opportunity to gain a better understanding of peoples’ motivations for listening to radio.

The TSL Lifecycle

Monday 25 November, 2019
There’s a common belief that young people tend to grow into radio as they get older and their time spent listening (TSL) increases as their lifestyle changes.

One from the Programmers: Radio now and in the future

Sunday 17 November, 2019

The third in a series of music research articles from Xtra Insights.

The new era of audio and media consumption

Friday 08 November, 2019
This is the second in a series of six music research articles for radioinfo from Xtra Insights.

Is music still the bricks of radio's format?

Wednesday 06 November, 2019

In the first of a series of research articles from Xtra Insights, exploring The Future of Music on Radio, Hannah Lovegrove explores listener attitudes to music and content in Australia and the Asia Pacific region.
 

There was once a time when FM radio used to be all about the music.

Other content offerings like talk, news, weather and traffic updates, and advertisements were purely secondary, or the domain of AM.

Summer Radio Listening still strong in 2019

Wednesday 27 February, 2019

The latest Radio Insights research (previously known as AudienScope) shows that listeners consume rado just as much in summer as at other times of the year.

The holiday season does not diminish radio listening, according to the national online survey of behaviour which provides context and additional perspective to the Australian radio ratings.

The research is released quarterly and involves 5,000 respondents per year.

Radio: for older Aussies it has a special place in their hearts

Wednesday 15 August, 2018

Dr Amanda Krause, a postdoctoral research fellow at the Centre of Excellence for the History of Emotions and the Melbourne Conservatorium of Music, University of Melbourne, is currently exploring the listening habits of older Australians.

An 'appalling' range of research: Wayne Clouten

Thursday 17 May, 2018

Following Steve Ahern's recent article on wrong interpretations of radio listening, Wayne Clouten (pictured) from research company BPR weighs into the discussion on survey methodology.

He writes:
 

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