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Amercian teenagers grew up... and started listening to more radio

Thursday 14 September, 2017

A strange thing happened on the way to adulthood for American teenagers… they started listening to more radio.
 

New research helps regional radio sales teams target travel businesses

Friday 28 July, 2017

Regional radio sales teams - fasten your seat belts and take off to visit your local travel businesses, armed with the latest consumer trends research from CRA.

TV and Radio the most trusted sources for news in regional Australia

Monday 15 May, 2017

The ACMA has released a series of studies about regional media that take a snapshot of the evolving consumption patterns of regional audiences.

The Local content in regional Australia 2017 report consolidates findings from three complementary reports undertaken over the past 12 months and also builds on earlier ACMA research from 2013. The results are drawn from telephone surveys of 2,457 adult regional Australians.

New share of audio research data released at #CRAConf

Friday 07 October, 2016

The perception of Radio's competitors in the market place is strong, but it is not accurate, according to Tony Kendall, who launched the Share of Audio study and marketing campaign today at the National Radio Conference.

The first major comprehensive study of Australians’ audio consumption has found that the entry of global players such as Pandora, Spotify and Apple Music have failed to dent Australian radio’s dominance of the audio landscape.

Xtra Research wins tender to provide regional surveys

Tuesday 22 December, 2015

Xtra Research has been appointed as Commercial Radio Australia’s official provider of regional radio surveys, beginning January 2016.
 
Xtra will undertake radio audience measurement for markets outside of the five capital cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and three major centres of the Gold Coast, Canberra and Newcastle, which are already covered by the current GfK Audience Measurement Survey contract.
 

Get inside your listener's mind: #RDE15

Sunday 29 March, 2015
At Radio Days Europe, we caught up with Mikkel Ottesen, who explained his company's analysis tool RadioAnalyzer.

The company started out with a simple vision, to enable stations to make better radio by using big data to analyze how listeners react to what they hear.

Beginning at the Danish National Broadcaster, DR, then spreading across Europe, the system reviews thousands of data sets each day and presents the information in useful form so that it can be used by programming and sales managers.

Data is the new oil #RDE15

Tuesday 17 March, 2015

With changes in technology, music research has moved from playing music hooks in auditoriums or over the phone, to online and on smartphones.

"It is vital that research now uses smartphones," was the message from a panel of experts in a RadioDays research session titled Research is the new Oil.

"Online research has come into its own," said Paul Amos from Xtra Research Australia.

Most trusted Brisbane radio news stations and presenters

Tuesday 17 March, 2015

Beau Raines used to run a company called Raines Media in Brisbane, which did media research.
 
Beau has now moved to America, but a radioinfo contact bumped into him at a function recently and got talking about his ‘trust’ research on Brisbane radio news personalities.
 
So Beau sent us some unpublished research comparing the top 5 most trusted radio newsreaders from last year to 3 decades ago.
 

Radio wins Share of Ear

Friday 30 May, 2014

Radio delivers a more human connection than other media and is the leader in “share of ear” according to the first AudienScope behavioural insights research, released today by Australia’s new radio audience measurement provider, GfK.

AudienScope is a national online survey of radio behaviour, providing context and additional perspective to the Australian radio ratings.  The research will be released quarterly and involves 5,000 respondents per year. 

Soaking up the summer vibes

Wednesday 25 December, 2013

The research team at Austereo has presented  the ‘6 key themes of the summer’, to help clients understand how to sell to customers who are in the holiday mood.

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