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Regional Media

Regional markets’ ability to grow brands seems to have been forgotten: SCA's Grant Blackley

Wednesday 04 July, 2018

Southern Cross Austereo CEO Grant Blackley has been championing regional media advertising for some time, especially compared with digital and social media (see our previous reports).

Terrestrial broadcasting particularly important to regional Australia: Fiona Nash #NPC

Wednesday 19 April, 2017
Senator Fiona Nash addressed the National Press Club today about regional issues, speaking passionately about what regional towns have to offer and making the case for businesses and government departments to move to regional Australia.

She spoke about the improvement of health and transport services and the benefits of a regional lifestyle, and foreshadowed a government push to consider moving some functions to regional areas.

Regional Broadcasters welcome media reform

Tuesday 01 March, 2016

Regional broadcasters have welcomed the announcement today by Minister Fifield that the Government will be introducing legislation to reform the media ownership laws to abolish the ‘75% reach rule’, which prevents a broadcaster from reaching more than 75% of the Australian population and the ‘two out of three rule’, which limits ownership to two out of three of a printed newspaper, radio and free to air television licence.

Grant Blackley, CEO of Southern Cross Austereo said,

I’m keen to see both the reach rule and the two out of three put forward as a package: Mitch Fifield

Wednesday 20 January, 2016

Speaking today at a doorstop interview in Canberra, Communications Minister Mitch Fifield told reporters that he is keen to see both the reach rule and the two out of three put forward as a package, but that he will need to be sure of Senate cooperation before putting legislation forward.

While lobbying for a change to the rules is mostly being driven by the television industry, lifting the rule could have significant implications for regional radio networks.

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