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Radio Alive

New era for radio advertising as RadioMATRIX briefing portal goes live

Monday 02 November, 2020
The Australian commercial radio industry’s new industry-wide media briefing platform is now live and operational, ushering in a new and easier way to plan and buy radio advertising.
 
The briefing portal is a key part of the industry ad buying platform RadioMATRIX and allows media buyers to log in and brief multiple radio networks on their campaigns once through a single, cloud-based platform.
 

Radio Alive's August campaign highlights radio’s strengths in delivering positive results

Monday 10 August, 2020

Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign.

 
The campaign aims to promote radio’s key strengths in delivering real results for Australian businesses at a time when they need it most.

Phase Five of Radio Alive

Wednesday 18 March, 2020
Radio Alive has released phase 5 of their campaign aimed at creating a perceptual shift in the minds of marketers, agencies and business owners that radio is capable of growing brands.
 
The latest set of spots include national retailers Harvey Norman, Bizcover and Chemist Warehouse


 
 
 
 

Who listens to the radio over summer?

Thursday 20 February, 2020

GfK Radio Insights (formerly AudienScope) is a national online survey of behaviour, providing context and additional perspective to the Australian radio ratings. The research is released quarterly and involves 5,000 respondents per year.

While the radio ratings provide data on "who" is listening to "what", Radio Insights looks at the reasons "why" by delving deeper into listening behaviour.

Radio Insights Report 1 - Summer Listening

CRA's Radio Alive conference this Friday: Full Program and venue details

Thursday 17 October, 2019

The radio industry is converging on Brisbane for this Friday's Radio Alive conference and Saturday night's ACRAs.

It's the big industry event and of course radioinfo will be there to cover it.

Our advance team, Peter and Wendy are already in sunny Brisbane and report that there may be some showers tomorrow for anyone arriving the day before, but that Friday will be sunny. Hot days between 28 - 31 degrees are expected.

New Radio Alive campaign promotes return on investment

Tuesday 13 August, 2019
Commercial Radio Australia has launched a new marketing campaign to promote the high return on investment of advertising on radio, working with national brands such as ALDI, Koala and Liquorland to remind the industry that marketing delivers results.
 
CRA chief executive officer, Joan Warner, “Advertising works and brands that invest in radio will be rewarded with a strong return on investment. Radio offers broad reach and allows brands to maintain their share of voice.”

It took me two months to get up the courage to release this podcast: Ash Bradnam #RadioAlive2018

Friday 19 October, 2018

“You don’t know what you’ve done… he’s going to die…”
 
Ash Bradnam talked about his podcast Addicted during a Radio Alive conference session about podcasting, playing some audio of his wife’s response to seeing him come out of a bottle shop.
 
The podcast is his story of alcohol addiction.
 
“I needed the time to tell my story. I’m an alcoholic, three years sober.
 

Radio industry unites to grow podcasting #RadioAlive2018

Friday 19 October, 2018

Commercial Radio Australia will establish a Podcast Working Group, comprised of major radio players - commercial, ABC and SBS - to spearhead the development of the growing podcast industry in Australia.

Announcing the initiative at today's Radio Alive national conference, Joan Warner said the working group will be charged with developing an all-of-industry podcast strategy, including recommendations on measurement, promotion and research.

Alexa gets the RadioApp skill #RadioAlive2018

Friday 19 October, 2018
"Your industry is very complicated, which KIIS is it, which Nova do you want to listen to… There was a lot of work involved to make it so simple."
 
Commercial Radio Australia have launched the RadioApp skill for Alexa, which makes it simple and convenient for listeners to ask Alexa to play any of nearly 300 Australian AM, FM and DAB+ digital radio stations.
 

Audio is undergoing a global renaissance: Joan Warner #RadioAlive2018

Friday 19 October, 2018

Opening today’s Radio Alive conference, Joan Warner said radio “continues to be the most accessible audio medium.”
 
“Radio’s influence and reach is sometimes forgotten… the live and local nature of Australian radio enables connection in a way no other medium can.
 
“Radio has always been willing to embrace innovation… we must continue to be proactive and nimble.”
 

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