Podcasting | radioinfo

Podcasting

Acast secures $45 million in funding

Wednesday 05 December, 2018

Acast has secured investment funding equivalent to $45 million, led by a group of European Investors.

How to get in on the podcasting boom #RadioAlive2018

Saturday 20 October, 2018

Podcasting is one of the fastest growing on-demand mediums in Australia. But can just anyone make a podcast?

How does the medium differ to radio? And what’s the secret to a successful pitch?

It took me two months to get up the courage to release this podcast: Ash Bradnam #RadioAlive2018

Friday 19 October, 2018

“You don’t know what you’ve done… he’s going to die…”
 
Ash Bradnam talked about his podcast Addicted during a Radio Alive conference session about podcasting, playing some audio of his wife’s response to seeing him come out of a bottle shop.
 
The podcast is his story of alcohol addiction.
 
“I needed the time to tell my story. I’m an alcoholic, three years sober.
 

Radio industry unites to grow podcasting #RadioAlive2018

Friday 19 October, 2018

Commercial Radio Australia will establish a Podcast Working Group, comprised of major radio players - commercial, ABC and SBS - to spearhead the development of the growing podcast industry in Australia.

Announcing the initiative at today's Radio Alive national conference, Joan Warner said the working group will be charged with developing an all-of-industry podcast strategy, including recommendations on measurement, promotion and research.

James Cridland looks at the changing podcast audience

Wednesday 17 October, 2018

Podcasting expert and radioinfo columnist, James Cridland addressed OzPod in Melbourne today, for the session ‘Who is Our Audience’.
 
The following is a summary of his presentation
 

ABC survey reveals women turn to true crime podcasts

Wednesday 17 October, 2018

The ABC’s third annual podcast survey has found the popularity of podcasts is on the rise with Australians listening to more podcasts more often, driven in part by the growing appetite among women for true crime tales.

We have made regional radio easier to understand and buy: SCA’s Grant Blackley

Friday 23 February, 2018

SCA CEO Grant Blackley speaks to radioinfo about the highlights of the past six months and the company's radio strategy for 2018.

Advertising on podcasts and online audio media has tripled: IAB research

Thursday 22 February, 2018
The number of media agencies using podcast advertising regularly has nearly tripled in the last year (from 5% in December 2016 to 14% in December 2017).
 
A further seven in ten agencies are either experimenting with podcasting or looking to experiment with it this year.
 

How much can I make from podcasting?

Thursday 22 February, 2018

Or perhaps the question should be how little can I make?
 

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