NEW Zealand’s media agency market has returned to its levels of pre-COVID ad spend in May following a record 67.4% increase in year-on-year ad spend, with the new total now 3.7% above the pre-COVID level seen in May 2019, according to data released by Standard Media Index.

The result represented the market’s fourth consecutive month of growth and was mostly driven by exceptionally large increases in ad spend from the Tourism, Banking and Toiletries product categories.

Radio advertising has improved by 32%, but other media segments are up by much more.

The first survey results this year for New Zealand have been released.

In one of the first sessions of today’s Radiodays Asia virtual conference, Ezra Zaid hosted a panel of speakers who gave an overview of how radio is coping with the effects of Covid around the region.
 
Guests were Aaron Pinto, the Head of Content at Astro Malaysia, Kim Bum-soo, a Senior Producer at KBS Korea and Jana Rangooni the CEO of the Radio Broadcasters Association of New Zealand.
 

Ryan Rathbone, National Content Director of MediaWorks NZ’s Edge network gave tips on how to get great the best results for your radio station through winning strategies at this week's Radio Asia conference in Bangladesh..

One of Ryan’s tips is about low cost audience research:

Reply to audience emails, and when you do, ask them something about what they thought of the programs today. It is a simple way to get research from your listeners.

GatesAir has transitioned long-time customer MediaWorks to an uncompressed Audio over IP networking architecture.