Google became one of the first radio automation manufacturers to adopt the newly announced MusicMaster Nexus Server at the NAB convention in Las Vegas recently. Demonstrations of the new Google Radio Automation system featured a dynamic connection to MusicMaster via the Nexus Server.

Using this new technology, announcers in the studio can request replacement songs that pass MusicMaster’s scheduling rules through a Widget on the Google Radio Automation user interface. When one of the perfect replacement songs is selected, that change is automatically reconciled in both systems. Likewise, scheduling changes made in MusicMaster by the Program Director or Music Director are automatically reflected in the Google system.

The MusicMaster Nexus Server is an HTTP service application that processes requests from third-party software systems across a local area network or the Internet providing real-time access to the MusicMaster database and scheduling intelligence. Primarily designed as an automation interface, the Nexus Server can easily connect with other software systems, such as traffic and billing, research analysis, and web services. A single Nexus Server handles requests from multiple systems simultaneously.

The dynamic connection between MusicMaster and Google Radio Automation is an example of how the new Nexus Server can bring MusicMaster’s business intelligence into third-party products. Reaction to this platform and the potential it provides for partners and customers has been unbelievable.

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MusicMaster has over 2700 users worldwide and offers unique features in a customizable, user-friendly environment. Xtra Research is the MusicMaster representative for Australasia, providing all software support.