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Radio - the audio source we listen to most

Thursday 13 October, 2016

James Cridland

Radio is the most popular thing to listen to, according to figures in the UK, the US, and now Australia, where the industry body Commercial Radio Australia has released new figures.

In each country, radio accounts for over 50% of all audio consumed, according to research released this year.

Podcast awareness growing in US Market

Friday 27 May, 2016
Edison Research in America has surveyed awareness of podcasts and growing audience trends in this latest report in the series The Infinite Dial.

This presentation of The Podcast Consumer 2016 contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.

The charts below show the rise of podcasting over the past decade, and also include information on the following:
Demographics
Podcast Consumption
Device Usage
Social Media Behaviors

Game On! Spotify challenges breakfast radio

Thursday 14 April, 2016

Recent research by Pandora on in-car audio listening revealed that

In-car audio: What's the latest?

Wednesday 13 April, 2016

Two papers have been released this week detailing radio listening habits in cars.
 
Consumer research by Edison Research, titled Hacking the Computer Code found American drivers switch AM/FM stations 22 times per commute.
 

Consumers embracing digital media

Friday 11 March, 2016

In January and Feburary of this year Edison Research conducted a national telephone survey in the US, of 2001 people aged 12 and older.

Young people moving from radio to online to find new music

Wednesday 26 August, 2015

US research company Edison Research has found that young people are now using the internet more than radio to find new music.
 

Edison Research's latest study began by dividing the US population into nearly equal parts using typical demographic groups. 

Millennials, are defined as those between 13 and 34, are one-third of the population. The 35-54 group is also one-third, and the 55+ age group is one-third as well.
 

SCA and Edison Research begin strategic tie up

Wednesday 29 April, 2015

Southern Cross Austereo has engaged in a strategic relationship with Edison Research of New Jersey, USA to share research innovation and strategies.
 
The relationship will include bringing Edison’s research advancements to the Asia Pacific region, representation of SCA’s innovations in North America and in the future, a further deal that will allow SCA and Edison to work together throughout the APAC region.
 

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