An Aldi ad by BMF titled “El Toro Macho” has won round five overall and the single category in the 2016 Siren Awards. The ad features a liquor distiller from Spain speaking English and a culturally insensitive translator.
Commercial Radio Australia (CRA) and Presslaff Interactive Revenue have released the fourth in the series of Finding Consumer Trend (FCT) reports, offering insights into the lifestyle interests and buying intentions of regional radio listeners.
The latest survey, on the topic of health and fitness, involved more than 1300 listeners from across 96 stations throughout Australia, providing their views on health, well-being, self-improvement and preferred medical and non-medical services in the health and fitness category.
Metropolitan commercial radio stations reported growth in advertising revenue of 4.99% to $50.126 million for January 2016, according to figures sourced by Deloitte and released
today by industry body Commercial Radio Australia (CRA).
Advertising revenue for Sydney stations in January 2016 reached $15.257 million, 7.73% higher than the same month a year ago.
Melbourne was up 8.92% to $15.448 million, Adelaide was up 10.78% to $4.743 million, Perth rose 3.55% to $7.067 million and Brisbane was down 8.23% on the previous January to $7.611 million.
Commercial radio enjoyed a strong year in 2015, with a record 10.3 million Australians tuning in each week in the metropolitan capital cities, up from 10.1 million in 2014 and 9.7 million in 2013.
The commercial radio listening summary, released today by industry body Commercial Radio Australia, shows audiences increased by 1.8% last year and are up by 6.2% over the past two years.
Radio broadcasters will conduct ratings surveys in at least 20 key regional centres across Australia in 2016 in a move to put regional radio in the spotlight and demonstrate radio’s power to reach audiences outside the metropolitan capitals.
Industry body Commercial Radio Australia said the NSW cities of Griffith and Dubbo will be the first regional markets to be surveyed, with research also planned for the centres of Bendigo, Shepparton, Cairns, Toowoomba, Wagga Wagga and others through the year.
Radio creative director Matt Dickson, winner of the Gold Siren for 2015, is the overall winner of round four of the 2016 Siren Awards.
Dickson, from Southern Cross Austereo, won the overall and single award for his unscripted ad “Dutch Oven”, which features a husband annoying his wife by farting in bed and then being unapologetic about it.
The ad is part of the “We Don’t Do Husbands” campaign for client Allpest, which won the campaign category.
GfK’s latest AudienScope research released today shows radio continues to lead TV and print media for its ability to tell real stories, start conversations and be interactive.
GfK has released qualitative insights from the research via a video featuring a range of interviews with focus group respondents.
Australians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.
Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.
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