Red Card to broadcast talkSPORT’s official live match commentary on brand new internet sports radio station across Singapore
Football fans in Singapore won’t miss a kick of the most exciting league in the world thanks to an exclusive partnership between talkSPORT, the world’s biggest sports radio station based in London, UK, and a new internet sports radio station, Red Card Sports Radio which will be launched in August 2013 by premier sports marketing agency Red Card in Singapore. Fans will hear talkSPORT’s official Barclays Premier League, FA Cup and Capital One Cup radio commentary for the next three seasons (2013/14 – 2015/16).
talkSPORT’s official match commentary live from the UK will be broadcast on Red Card Sports Radio in English, Mandarin and Malay as well as a weekly Barclays Premier League preview show in English.
The new internet radio station will be available on multiple platforms including desktops, tablets and smartphones. The Red Card Sports Radio app for iOS and Android phones will be available for download from the App Store and Google Play.
Aside from talkSPORT’s live commentary and preview shows, Red Card Sports Radio will also produce local sports programmes – a first in Singapore, aimed at giving Singaporeans a dedicated platform to engage popular regional presenters and express their opinions about football matters through call-ins and social media. These programmes would not only cover the international football scene but also local and regional competitions like the S-League and Malaysian Super League.
As Global Audio Partner of the Barclays Premier League talkSPORT has unparalleled access to the news, stories and people at the heart of the world’s most exciting football league. With just five weeks to go till the start of the 2013/14 season, anticipation is building for what looks set to be one of the most exciting seasons in Premier League history.
Scott Taunton, talkSPORT CEO, said: “With live Barclays Premier League commentary at its heart this new station from Red Card will be bringing the best in live sport to listeners in Singapore. As global audio partner of the Premier League we’ve seen a huge appetite for our commentary around the world and I’m delighted that talkSPORT will be part of this exciting new project from Red Card.”
To celebrate the festivities of Singapore’s National Day and Hari Raya Puasa, Red Card Sports Radio will be launched on 11 August. Fans will be able to tune in to the curtain raiser for the Barclays Premier League 2013/14 season – the FA Community Shield match between Premier League champions Manchester United and FA Cup winners Wigan Athletic.
“Red Card is proud to usher in a new era of sports media in Singapore. The launch of Red Card Sports Radio will mark the first time in which there will be a dedicated sports radio station in the country. Red Card Sports Radio allows fans to access marquee content and listen to live commentary of Barclays Premier League matches for free. Some of the older fans in Singapore grew up listening to football commentary on the radio and in a sense, it is a bit nostalgic. It will also reach out to people on the go, the content is available on mobile devices, apps and on the internet,” said Mr R Sasikumar, Managing Director of Red Card.
“Red Card is proud to be in an exclusive partnership with talkSPORT and broadcast live commentary for the Barclays Premier League, FA Cup and the Capital One Cup in Singapore through the launch of Red Card Sports Radio station. We have always been a fan of talkSPORT and we hope to emulate their success on our own shores,” he added.