Audio branding | radioinfo

Audio branding

New audio logo for Radio Alive campaign

Monday 10 September, 2018
The commercial radio industry has launched a new audio logo for its Radio Alive campaign.
 
CEO of Commercial Radio Australia, Joan Warner, says “Having an audio brand strategy is as important as having a visual one because consumers are spending a significant proportion of their media time listening, and this is only set to increase as voice technology continues to develop and audio content becomes available across more channels and devices,”.
 

The importance of Audio Branding #RDE18

Tuesday 20 March, 2018
What is driving the new found importance of audio?
 
There are a range of factors to answer this question according to Eardrum’s Ralph van Dijk, who was one of the opening presenters at RadioDays.
 
Life is increasingly busy, we are doing more and more things on the go. Audio is perfect for people to update news, be entertained or be informed while they are driving, working or doing something else.
 

You still need an idea for your audio ads... sorry: Eardrum's Tristan Viney

Thursday 22 February, 2018

As part of today’s Interactive Advertising Bureau presentation of the latest research in interactive audio, Omny Studio’s CEO Sharon Taylor and Eardrum’s Creative Director Tristan Viney discussed creative formats for audio platforms.
 

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