Houston radio station switches to Beyonce-only format | radioinfo

Houston radio station switches to Beyonce-only format

Former Houston all-news radio station KROI (92.1) has switched to a new commercial-free format and is now only playing songs performed by Beyonce.(pictured)
 
For the past three years KROI (now known as B92 FM) has aired only news-related content, a move which failed to attract a sizable audience.
 
A statement on the station’s web site said:  "This difficult decision is a result of sustained poor ratings performance and significant financial losses over the past three years despite the substantial financial and human resources we invested. Unfortunately, the market hasn't shown a sustainable appetite for news radio, but each of you motivated us daily to produce a high-quality news program. Together, we made history."
 
Forty-seven employees were laid off from the station which is currently ranked 23rd in the local ratings.
 
It's unclear if B92 FM will continue to only play Beyonce songs indefinitely -- in a move commonly known in the broadcasting industry as stunting, which is designed to attract attention to a station in transition.
 
Beyonce is a native of Houston and there's a page devoted to her on the city's official visitors site.

UPDATE:  The station has now moved into a permanent "Classic Hip-hop" format.

 

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