Radio Tomorrow with James Cridland
Radio Tomorrow with James Cridland
Occasionally, this column goes deep into tech, and this is one of those weeks. Apologies in advance, but I think it’s worth it.
Sitting in a coffee shop a few years ago, I was working on a website of mine. Looking at the website, I saw the ads looked a little different. Hmm, I thought. I wonder why.
It turned out that the coffee shop’s wifi was replacing the normal ad code that...
Absolute Radio in the UK is one of the three “Independent National Radio” stations that were launched in the early 1990s. It’s a national radio station, as you’d guess from the name: but it’s national on AM.
AM Radio in Europe is different from the US: not least, because stations are spaced 9kHz apart rather than the US’s 10kHz. This means that you can fit twelve more stations on the AM band; but also...
Radio Tomorrow with James Cridland
Across Europe, they’ve been busy switching off AM, and the switchoff of FM is getting closer for one of the largest European countries.
New figures from RAJAR, the UK’s radio research company, came out last week. They revealed that 49.9% of all radio listening is to...
Radio Tomorrow with James Cridland
Back in the mid 1990s, I was doing the afternoon drive shift on a radio station. The only computer in the studio was my little personal organiser, which I used to tap notes out on; otherwise, the songs were played off CD and vinyl, jingles and ads were played using cartridges.
I can still remember a big red note written on top of my paper ad log. An enterprising local advertiser had...
Radio Tomorrow with James Cridland
Young people are falling out of love with radio.
How do you know? You just have to ask a random guy you meet at the pub. He’ll tell you that his friend’s son doesn’t listen to the radio, and, by extrapolation, no young people in the entire world listen to the radio. You can take this knowledge back to your workplace and comfortably tell other people that young...
Radio Tomorrow with James Cridland
Last week, we saw two sets of brilliant research made available to radio people.
The first was from the UK - the audio measurement company RAJAR released their quarterly MIDAS research for Winter 2017. MIDAS stands for “Measurement of Internet Delivered Audio Services”, and this piece of additional research...
Radio Tomorrow with James Cridland
This month will be another month of headlines about the end of radio - and this time it’ll be the British you can blame.
You’ll be familiar with the end of radio. All last year we heard about Norway, who has switched off FM broadcasting for almost all stations, replacing it with DAB+.
This time, the British are doing their best to give the press...
Radio Tomorrow with James Cridland, originally from the UK, now living in Australia
Ah, Christmas time is here again.
Christmas is mostly baffling to me.
Part of that bafflement comes from the weather. The Christmas songs on the radio are full of snow and cold; yet I’m sitting in 32-degree Brisbane heat at the moment in shorts and a t-shirt, wondering whether I ought to bite the bullet and turn the air...
Radio Tomorrow with James Cridland
I’ve worked with a ton of radio presenters over the past 28 years, and if I was going to make a general observation about them, it’s that they’re great at being radio presenters - the whole talking and communicating thing, they do that.
Few of them, however, are particularly brilliant at writing.
Now, that’s not to take away from those that are. There are a few presenters that can...
Radio Tomorrow with James Cridland
The big news in London is that there are going to be two new talk radio stations shortly - CitiTalk and CitiSport. The station is looking for a programme director, on-air talent and...
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