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Radio Tomorrow with James Cridland

How are people listening to audio in 2018?

Radio Tomorrow with James Cridland

Last week, we saw two sets of brilliant research made available to radio people.

The first was from the UK - the audio measurement company RAJAR released their quarterly MIDAS research for Winter 2017. MIDAS stands for “Measurement of Internet Delivered Audio Services”, and this piece of additional research...

18 January 2018

The Brits are switching off AM - should we panic?

Radio Tomorrow with James Cridland

This month will be another month of headlines about the end of radio - and this time it’ll be the British you can blame.

You’ll be familiar with the end of radio. All last year we heard about Norway, who has switched off FM broadcasting for almost all stations, replacing it with DAB+.

This time, the British are doing their best to give the press...

11 January 2018

Australian radio’s christmas-time sabotage

Radio Tomorrow with James Cridland, originally from the UK, now living in Australia

 

Ah, Christmas time is here again.

Christmas is mostly baffling to me.

Part of that bafflement comes from the weather. The Christmas songs on the radio are full of snow and cold; yet I’m sitting in 32-degree Brisbane heat at the moment in shorts and a t-shirt, wondering whether I ought to bite the bullet and turn the air...

20 December 2017

Presenters and blogs: make it stop

Radio Tomorrow with James Cridland

I’ve worked with a ton of radio presenters over the past 28 years, and if I was going to make a general observation about them, it’s that they’re great at being radio presenters - the whole talking and communicating thing, they do that.

Few of them, however, are particularly brilliant at writing.

Now, that’s not to take away from those that are. There are a few presenters that can...

11 December 2017

The value of FM licences is decreasing. Here’s why it doesn’t matter

Radio Tomorrow with James Cridland

The big news in London is that there are going to be two new talk radio stations shortly - CitiTalk and CitiSport. The station is looking for a programme director, on-air talent and...

06 December 2017

Smart speakers for smart listeners

Radio Tomorrow with James Cridland

All the research, of which there’s really quite a lot, seems to show that radio goes well with smart speakers such as Amazon Echo and Google Home.

Data from the UK shows some very good results for radio when you look at total audio time with speakers.

I’ve a Google Home, and I use it for music and for live radio. It’s been pretty impressive, once I know what to call the station....

28 November 2017

Is it time for radio to tune out of TuneIn?

Radio Tomorrow with James Cridland

If this website story is to be believed, Sony and Warners have taken TuneIn to court in the UK. They allege, the story says, that TuneIn has breached copyright law.

The story claims: “A legal document seen by one MBW source suggests that the majors have submitted...

21 November 2017

The UK radio industry is on the up. Why?

Radio Tomorrow with James Cridland

Surprise! In a world of relatively flat radio revenue figures, radio revenue in the UK market went up by 11% in Q2/2017. Wow! How did they do that?

Well, first, it might have been 11% in one quarter, but UK radio will probably end the year about 4% up at around US$875m. 

Over a beer in a French bar - and I point this out not just so it makes claiming expenses easier - I had a chat with...

15 November 2017

Why it’s time to cosy up to your research folk

Radio Tomorrow with James Cridland

There’s a point during some of my presentations where I show how people are listening to the radio. “So, “ I normally say, looking at figures for the UK or Australia... “most listening to the radio is to AM/FM, right? What the next most listened-to? Radio through the TV… radio through a DAB+ radio … or the internet?”

I get people to put their hands up for each. It’s relatively...

07 November 2017

The Main Studio Rule - U.S. radio’s biggest opportunity in years

Radio Tomorrow with James Cridland

There’s change in the air - literally - in the US, the world’s biggest radio market.

SInce 1934, the FCC has had a rule that a radio station must have a main studio within its transmission area, and must also have a “meaningful management and staff presence”, which means full-time staff during business hours.

The FCC have just voted to eliminate this rule. As a local radio station, you now...

30 October 2017

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