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Radio Tomorrow with James Cridland

Naming your own radio station: what’s yours?

Radio Tomorrow with James Cridland

“If you could own a radio station, what would you call it?”, posted a man called Nick in a radio discussion board on Facebook the other day.

Now, this Facebook group is mostly comprised of people complaining about how words are being pronounced in radio news bulletins, or photographs of car registration plates that vaguely look like call letters, so this was a welcome change...

04 September 2018

Can a smart speaker replace a kitchen radio?

Radio Tomorrow with James Cridland

Last week, a small fluffy bundle arrived in our house. We now have a small puppy - she’s lovely, thank you - and the effect to my radio listening has been interesting.

Next to the sofa was a jumble of wires - something to charge an iPad, some USB-C connectors to charge laptops and mobile phones, and a different USB connector to charge an ebook reader and, oh god, my doorbell, I have...

27 August 2018

Is object-based media in your future?

Radio Tomorrow with James Cridland

“Object-based media” sounds very techie. But as I stumbled across a BBC Research & Development web page last week highlighting where they've got with it, I am reminded how powerful the idea is (and how much it could play a part in the future of radio).

So, what is object-based media?

If you're recording a radio program, typically the only thing that you record is the output of...

20 August 2018

Why you only need two buttons to promote your podcast

Radio Tomorrow with James Cridland

A while ago, I gave some thoughts on how to effectively link to your podcast.

In short:
1. Always link to your website, never anywhere else
2. Give visitors a “bloody big play button” so they can listen immediately
3. …and only two buttons: one for Apple Podcasts and one for Google Podcasts.

16 August 2018

iHeartRadio - the future of radio?

Radio Tomorrow with James Cridland

iHeartRadio has done something clever this week.

In the US, the iHeartRadio app contains a bunch of features - not just live radio streams, but podcasts, algorithmic radio stations and (if you pay for it) a music service much like Spotify.

A few weeks ago, it added a feature that brings it up to parity with Spotify -...

13 August 2018

Some new advertising ideas are the pits

Radio Tomorrow with James Cridland

I’m six foot four, something that I’m acutely aware of in two situations: first, whenever I’m on an economy airline flight, and second, whenever I’m on a subway train in Asia.

Those useful straps from the ceiling - normally out of my way in the US and Europe, are all fighting to slap me in the face in subway trains in places like Japan, where the average height is 5’7” (171 cm) or...

06 August 2018

Podcast positivity

Radio Tomorrow with James Cridland

I spent last week at Podcast Movement in Philadelphia - a conference with 2,300 delegates, it dwarfs any radio conference I've been to.

This was a well-run conference: running to time throughout, with ten different tracks that delegates could go to.

Reflecting podcasting's diverse nature, some tracks were basic advice about how to promote your show, or what to do in...

30 July 2018

Re-thinking and reinventing radio

Radio Tomorrow with James Cridland

Two stories last week made me think.

First, this off-the-cuff tweet from a radio station in Scotland, having a day of “going retro” by… playing CDs.

I shared this in a Facebook group, and it wasn’t long before the comments descended into Monty Python’s Yorkshiremen sketch.

“Retro? I’ll give you retro,” said...

23 July 2018

At last - a chance for global podcasting measurement?

Radio Tomorrow with James Cridland

James Purnell, the ultimate boss of BBC Radio, blogged late last week that ‘​we need an industry chart for UK podcasts​’.

He’s understood that the iTunes chart isn’t a chart at all, which is gratifying: that it’s a trending list, “which is great for audiences but content creators and distributors want to know reach and value.”

He writes that there’s no...

16 July 2018

Multiplatform radio lessons from Germany

Radio Tomorrow with James Cridland

I was in the sunny German city of Nuremberg last week, as the guest of the "lokalrundfunktage." 

The state media regulator for Bavaria helps run a big, impressive conference with a surprising amount of people there. 

The most impressive thing to me was that I was speaking at 1.30pm, and everyone turned up at 1.25pm. As you might know from conferences, the concept of...

09 July 2018


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