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Radio Tomorrow with James Cridland

Re-thinking and reinventing radio

Radio Tomorrow with James Cridland

Two stories last week made me think.

First, this off-the-cuff tweet from a radio station in Scotland, having a day of “going retro” by… playing CDs.

I shared this in a Facebook group, and it wasn’t long before the comments descended into Monty Python’s Yorkshiremen sketch.

“Retro? I’ll give you retro,” said...

23 July 2018

At last - a chance for global podcasting measurement?

Radio Tomorrow with James Cridland

James Purnell, the ultimate boss of BBC Radio, blogged late last week that ‘​we need an industry chart for UK podcasts​’.

He’s understood that the iTunes chart isn’t a chart at all, which is gratifying: that it’s a trending list, “which is great for audiences but content creators and distributors want to know reach and value.”

He writes that there’s no...

16 July 2018

Multiplatform radio lessons from Germany

Radio Tomorrow with James Cridland

I was in the sunny German city of Nuremberg last week, as the guest of the "lokalrundfunktage." 

The state media regulator for Bavaria helps run a big, impressive conference with a surprising amount of people there. 

The most impressive thing to me was that I was speaking at 1.30pm, and everyone turned up at 1.25pm. As you might know from conferences, the concept of...

09 July 2018

Why you’re wrong to pull out of TuneIn

Radio Tomorrow with James Cridland

Last week, US broadcaster Entercom decided to pull its streams off TuneIn, the radio aggregator. From now on, the stations will only be available on Entercom’s own radio streaming website,; and the smartphone app.

David Field, the company’s CEO, said “We are committed to making a leader in the digital audio space”. Seemingly, this is the way...

02 July 2018

Google Podcasts - friend or foe to radio?

Radio Tomorrow with James Cridland

The radio industry has been slowly incorporating podcasting into its mix: both as a useful way of promoting some of our key talent, and increasingly as a way to get closer to clients by producing branded podcasts for them. Increasingly, sales teams are representing podcast networks as well as radio stations.

Last week, we were handed a gift from Google: as the search giant finally got into podcasting in a big...

25 June 2018

The next step for personalised radio

Radio Tomorrow with James Cridland

Jamie Dupree is a radio reporter with Cox Media Group in the US, for WSB: and two years ago he lost his voice.

As a story on the BBC will tell you… he’s got it back. Kind of. A company based in Scotland has sampled his voice from a set of recordings: and he’s now back filing full reports for the company with the aid of voice...

18 June 2018

Learning radio’s future from NPR

Radio Tomorrow with James Cridland

NPR’s audience is up.

“The average weekly broadcast audiences of the top 20 NPR member stations continue to grow — from 8.7 million in 2015 to 11.2 million last year”, says...

11 June 2018

Are we moving to an all-IP media future?

Radio Tomorrow with James Cridland

“We believe that the days when all media will be distributed over the internet are not too far away.”

Those are the words of the BBC’s Chief Technology and Product Officer, the very nice Matthew Postgate, who made a long speech which the BBC has reproduced on its press site. Digital TV Europe excitedly reported...

04 June 2018

What is a radio, anyway?

And what’s a smart speaker?

Radio Tomorrow with James Cridland

I rather like this tweet, from the UK industry group Radiocentre, which does a very good job of explaining radio’s multiplatform nature.

It’s a succinctly made point; and highlights a failing...

28 May 2018

Counting radio’s core listeners
Radio Tomorrow with James Cridland

Whenever I speak to companies or students about how we consume linear radio, it comes as a big surprise to them that internet radio listening is so small.

Three pieces of research came out last week highlighting this.

In the UK, RAJAR knocked on nearly 25,000 doors, and asked them a bunch of questions about their radio listening. That gets the quarterly radio ratings for the...

21 May 2018


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